Match Group, LLC v. Bumble Trading Inc.

Western District of Texas, txwd-6:2018-cv-00080

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27 Exhibit F Part 2 of 5 27 ES WWW Wi - musea ? W. We www. ? Xavier Arnou / Getty Images Running Jessica's account felt like watching dozens of men attempting to run through the same tiny door at once. It was overwhelming. As I swiped right, a pattern emerged: Match. Match. Match. Match. Message. Message. Message. Message. These guys meant business. They were relentless. Watching them in action, I began to rethink one of my core Tinder principals: Never double - text. Sending a message, waiting, and sending another message despite no response had long been no - go territory for me. It felt needy, and a bit delusional. If someone was interested, they ' d respond. If not, they wouldn ' t. But as I witnessed the volume and pace of messages hitting Jessica's Tinder, I very quickly saw the folly of my ways. Double - texting works, said Carbino, who calls it re - engagement. " The idea of re engagement, if done in a way that's appropriate, can be quite effective, " she told me. " You can say something along the lines of, ' Hey, it's time to step up your Tinder text game ' and make a joke out of it to re - engage them and to try to further the conversation along in a way that's more meaningful. " On Tinder, you can also use a " Super Like " button once every 24 hours to signal more interest than the ordinary like, but the people using this feature felt a bit off to me, so I started swiping left and rejecting them all out of habit. That wasn ' t a normal behavior. Super Likers, according to Tinder, are three times more likely to match, and their conversations typically last 70 % longer than those of non - Super Likers. Super Like or not, you may want to go for the real - world encounter as early as possible. People who meet in person via Tinder typically do so within two to seven days of matching, according to Carbino. Tinder God Emerges .:: Ex. F - 1941 27 Siphotograpíry / Getty Images When you first sign up for Tinder, a text overlay appears on the app urging you to " Swipe more to help us learn your preferences. The more you swipe, the better our recommendations ! " The prompt is subtle, and it's also the most prominent indicator that Tinder sorts the profiles it shows you via an algorithm wa mathematical formula that pulls in a number of data points and makes decisions about who comes next. " I always said great advertising should be like dating. " The keys to Tinder's algorithm are held by Dan Gould, a former advertising technology executive who spent the early part of his career attempting to match the right ad to the right person at the right time – now he's doing it with people. That a former ad - tech exec now holds a power position at a dating company says a lot about the role of algorithms in romance today. " I always said great advertising should be like dating, " Gould told me. " If advertising works perfectly, it would be like finding that great partner for you. It would find the right thing, at the right time, at the right price, and maybe something you didn ' t even know. " According to Gould, Tinder's algorithm gives a lot of weight to the choices you make while setting preferences. Distance ranges, gender, and age preferences – all these things need to match up before Tinder will show you a potential match. Two other critical factors are distance and recency. Distance is straightforward: Being closer gives you an edge. But " active time, " i. e ., recency, is more intriguing. " People who have been active recently are more likely to come back soon and interact with other people. " Gould said. " While I probably shouldn ' t say how you can game the system, the one thing that a person can really do to appear to a lot more people and get more matches is to be active recently. If I were trying to get more matches I would open the app every hour and just swipe a little bit. " Ex. F - 195 27 Swipe Life * * ! * * * * * . WW KOR Demoerre / Getty Images In their book Modern Romance: An Investigation, the comedian Aziz Ansari and New York University sociology professor Eric Klinenberg describe asking a woman to project her OkCupid inbox on a screen in an LA comedy club. " The moment we put her inbox up on the screen, you could see every man in the room just deflate, " Klinenberg said in a recent phone interview. " They suddenly realized what they were up against. " The draw of that choice is so powerful that Seattle - based Ricky Burnett, founder of a company called Project Attraction, a dating coaching service that promises to help men " become the confident, bad ass guy that women obsess over, " said he sees a lot less competition when trying to meet someone in real life. " I consider it to be a lost art these days, " he said. " You kind of put people in awe when you just walk up to them and say ' hi. " Proliferation of choice can have negative consequences as well. With so many potential matches to swipe on, they all become a bit more. . . disposable. " Go back to (the pre - Tinder ] era, " said relationship psychologist Karen Sherman. " If you didn ' t meet somebody in college then what the hell were you going to do ? Because then you were pretty much out of possibilities. Now, so what ? For Carbino, algorithmically assisted courtship is a clear net positive. " There's so much data out there that suggests that individuals who meet their partners online have more satisfactory relationships and are more likely to get married faster, relative to individuals who meet offline, " she said. Klinenberg is of a similar opinion. He likes to tell a story of how he and Ansari once asked a " pretty average looking " guy for a look at his dating inbox. The guy, Klinenberg said, had messages from women who " 30 years ago, if he had gone to a bar and they had given him their phone number, he would ' ve gone crazy, it would ' ve been the greatest night of his Ex. F - 196 27 life. " There's a lesson in that inbox: " There's a lot of volume. Even if that guy was striking out 95 % of the time, it's a whole lot easier to start flirting with someone and ask them out online, than it is in person. " For me, the week I swapped Tinder accounts with Jessica helped answer a question I ' d long struggled with when using the app: " What did I do wrong ? " Now, I know, and knowledge is power. Now if you ' ll excuse me, I have some swiping to do. Watch the video here: How To Get More Matches On Tinder BuzzfeedVideo, Via youtube. com Alex Kantrowitz is a senior technology reporter for BuzzFeed News and is based in San Francisco. He reports on social and communications. Contact Alex Kantrowitz at alex, kantrowitz @ buzzfeed. com, More v NEXT ON NEWS) Dee Dee Wanted Her Daughter To Be Sick, Gypsy Wanted. . . Fun Boston Activities That Will Cost You $ 0 Have a blast in Beantown without spending a penny ! 101 ?; The " Voice " Coaches Are Basically You And Your Siblings Cxpre Banking Capital One Boston Reimagined Ex. F - 197. . . 27 NBCU + BuzzFeed Partnership Abkhanal. . . . . . BuzzFeeDNEWS Senarai n. . . . . . . . . . . . . . . . apicerking In The News Today. . . . . • " Bad hombres, " puppets, and quite e few debunks: Here's what went down in that fiery final presidential debate. Tagged: linder, algorithims, love, online dating, romance, livingwithalgorithms Ivanka Trump says her father's lewd comments about women caught on a leaked Access Hollywood tape were " crude " and " a bit jaring. " . . Argentinian women took to the streets after a 16 - year - old was raped and killed, part of a rise of violence against women in the region. . * * * * * * * * . • The Cleveland Indians beat the Toronto Blue Jays and are going to the World Series for the first time since 1997. . - Download the Buzz Nevs apo L * * W * * Y M. * * WIE ! WW > W * * * * * * # ast week ! is beth ? * * * * * * # TEDI DID YOU ? 3 A * ndet Sex. These 5 Points Show Just * * * * How Hard It Is To Rig An Election by Sheera Frenkel Connect With BuzzFeed Tech Like Us On Facebook FOLLOW US On TL Rokw Us On ADO NO Subscribe to our RSS Co News moves fast. Keep up with the BuzzFeed News daily email. .:: Ex. F - 1987 Ex. F - 198 27 Your Email Address More News serw W wwwwww Sex V. ST X Your Self - Driving Tesla Is Coming. VIVAS NOS FQUEREMOS A Teen's Brutal Murder Led Thousands Of Women To Protest Against Gender Violence. Former Teacher Slits His Throat In Court After Being Convicted Of Raping Giri XX. WELLS TARGO Former Wells Fargo Banker Says He Was Pressured To Sign Mexicans Up for Unneeded Accounts. Putin Aide Allowed To Enter Germany Despite Sanctions * SN Jury Clears NBA Star Derrick Rose And Two Friends in Civil Rape Case Ex. F - 199. . 27 Apple To Announce New Macs At October 27 Event tesen 1 " S Escort - W enes. . . . . . . . . . . . . . . . Mark Zuckerberg Defends Peter Thiel In Leaked Facebook Post More News > Now Buzzing Here's Trump's Full Winding Answer On Syria And Assad * * wwwwww Turnering How Unpopular Is Your Chipotle Order ? 13 Questions About Cheating That ' ll Really Make You Think Thiste Donald Trump Said Putin Isn ' t His BFF During The Debate And Twitter Lost I More Buzz > Ex. F - 200. 27 People Are Freaking Out About Hillary Clinton's All - White Pantsuit What Historical White House Pet Are You Based On Your Zodiac Sign ? The Barrier Reef's Health Has Been Given A " D " For The Fifth Year In A Row What % Wednesday Addams Are You ? Wait fovini. Din that cac stinst say na letos " ? People Are Trolling The Hell Out Of Donald Trump After He Said " Bad hans ombres " . Which Mindy Lahiri Quote Perfectly Describes Your Love Life ? bes when Curiar acomTC 26 Troubling Images That Prove The Last Debate Was RIGGED Ex. F - 201 27 * * BESI { } 4 * X * 0447584 Secur rocia 4: 12. 11c444. . . R # y !); } . sos, exxs AKHIYUM731 * . . . si: . ' ", - ur ? " . . .: Donald J. Tup V: # TrumpTV ser OVK. . . akv ? Y WX wow While You Were Watching The Debate, Trump Just Launched Trump TV. . .::::: Women Are Reclaiming Their " Nastiness " After Trump Called Clinton Nasty During The Debate Advertise Jobs Mobile Newsletter Shop 0 US Edition About Press RSS Privacy User Terms Ad Choices Help Contact 2016 Buzzfeed, Inc Ex. F - 202 27 APPENDIX 7. Ex. F - 203. . 27 0: $: + 1 + 1 APOSTORE TEXT BE THE APN 1 OFERENTIATORS FAOS BIOG * wo: * ARE YOU TOLD YOUR STANDARDS PAR ARE TOO HIGH ? w Keep them that way. Wote not saying ' Tinder doesn ' t have its use (hello Vegas !) but why not spend y lime a hulle more. . intelligently. . . Jon The League. . Have an Android ? Sign up to be part of ouereta * . am. YOR. - X: We knojy your time is valuable, sal US your protingos and vill handle the Scouting and the vening for you. So You To date 30: 20 O SISI AG level 300 amon ? And maybe w ake you betten to be in your Same nicht ! O, 10 20ve en921 to al least look 2000 in Diackandvinte pholas, kill a height iliai UCS Your Way. coronctive licigni pulcremos, Perhaos you also want diem to share you religioni 35 woll. Vide your y call you gucky, we call you sell aware, I's out ba hapoy hour, $ 0 90 et eu, rutaisin serie 20 WAHWINAKAMWAMAMAH MAMA AUMAANA W TIE league M wwwwwwwwwwwwwwww No Voyeurs No Randoms No Games * * * My even KAKO On B S E Skov BAN: S: . * * (www. No lakes No Noise No Shame Ex. F - 204 27 Teo92 1: 22: ! LOKSIA VER. DMXXD V * * *, WAAR * BK 54. " My, ! * Greit SPIKEBALL SUNDAY YOU CAN ALSO SCOUT LEAGUE EVENTS AND JOIN LEAGUE GROUPS Irinse nyd. * * . . . * . 21. . . . * 21 FAR በህዝያe - ARE YOU IN ? We do the scouting and the vetting, you do the matching and the petting. Text yourself the app now. 28 Pie Conor S, SOM. 57 Harris Lite S Se76: 52 HELLU naviens lies bezpła Kayan Lek A i tesi ON. . Estos para Note Submit - BACK TO TOP fvo PRIVACY & TERMS CONTACT league Send press inquiries to arssonceauerant swa * * * 1974 - 790A 3; % 10 $ 221. 3304 + 0 2 7. Ex. F - 205 27 APPENDIX 8 Ex. F - 206 27 054 " 1: 1 BUSINESS INSIDER TECH INSIDER NTS & S EAST By Increase Eliciency us with Smarter Controls B O Leurn More We got inside the ' Tinder for elites ' - here's what it's like to use ASDA Be r nay na Naye Kasal 06. 13. 2015, 932 721008 18 remonia e M 6 for £24 on big brands, this real is too Save $ 50 on a freelancer op de snel Veets, wiwi 23 OUA 1960 x4 Mowah gives you 3885 $ .:: . . The League, an elitist and highly selective dating app for successful singles, is clearly not for everyone. . wwwwwwwwww. www www .:: sanozata wana imarurannusa abans del bom Shop now > Calling itself the " Tinder for elites, " the app launched in San Francisco earlier this year, anda few months ago it launched in. . . 1. . . . täiset $ 9. 1 million with the gonl of matching up highly notivated single professionals. The League's founder, Amanda Bradford, YEAR OF THE TRUCK SUV PRVEYY { ៖ The League is hard to get into - the only way to get inside the app is by applying to a long sa iting list or by snagging a VIP pass from someone who's already a menber and cutting the line. Someone in l } F } { { } } { } selling their VIP pass for $ 100 01 Cyrigslis: $ 20, 250 MSRP E23 NGAN C & 2): 4: OPOWER At least one Business Insider emplavee lias made the cut on Ilie League, so we went inside to find out for ourselves what the app is really like to use. View A $: One Page Shun This is Amanda Bradford. She founded The League with the goal of making power couples by matching up highly motivated single professionals. . . . . . . . . . . * * * * * . . . . wak: . .: . - . * . . . . . INSA: . R. . .: Ex. F - 207 Ex. F - 207 27 The League's founder, Ananda Bradlord. "::: ! The League launched in San Francisco earlier this year, and a few months ago it launched in New York City, too. . . . N E .: .: .: NO. * * .: .: * * * * . 2. . . . . . . . Right now the app is still in private beta in New York, but we were able to get a peek inside. . . til 3300 30 * * . ERK S. . DONOS, THE LEAGUE. Vers 3 * * * $ 200 BILL CREDIT faxrlcxkong 1 24 Bjorith term plan. Aw as. . . Coo ERGY Before you can get into The League, you have to sign up. You ' ll be put on a waiting list until you ' re approved. . . YTTIE. GINE, Yox; tex ! . . IXS 36. . . in 1. Never bar nenos son tan ere V 104700998 s 15: aia ! - * * - A v * ii. . Ex. F - 208 Ex. F - 208. 27 * / WWW. Dr. A. . !, ' *; . . . Y W A. . league 40213 * < * * S Keep * * * Clos sy werkly123 0 * *: 1: 29 1: 56: KO *: ! ? mir You desana tha eest van sy Vegas) ! 01. xxx yout ! me 30 % " ? * * * 13 11: 39 2. . . ! Youtfime is Valuzvio Secu: Vox ros k iind concen Carki ? * $ ? ! xoan Pus dat v: SAC Shothie Vettingu veri r mim ? * * 300M. * * ? * 74 * * V M 143 ? ? . . leasu I HR kA * & ! . you to: 01179 * * * * *:) 3 1700 *: SAMOS. . . Android user ? Subota 10: 34 Suomet. . .:::: Once you ' re finally in and load the app, here's the first screen you see. KON THE league X – date. intelligently 28. 30. X RO XX SOS. .::: - * 27 Loading. . . . • . 00 AT & T 9: 53 AM 72 %) XX w ieces AUMA CARS THE league * CA N 07. 11. VILLA::: wie www when. YA x Airbrushing Out Your Blemishes X: BMD Hamls Select Money Market special 0. 85 % tam more » BNC) - Harris Bank Hele here to EH womga bow incessants Every day, you ' re shown only five potential matches to whom you can say yes or no. • . 000 AT & T 9: 57 AM 70 % O 24W leaque GX w Ex. F - 210. Ex. F - 210. 27 26 Harlem · 5 ' 2 " About Me Southemgin living it up in NYC ! Working hard and loving life ! Education. . Profession Interests Happy hours · Roading. Painting. Movies - My dog Religion Christian .: Like Tinder and Hinge, you can swipe right to indicate you ' re interested in someone or swipe left if you ' d like to pass. Tap the icon on the top right corner to see your matches. . • . 00 AT & T 9: 53 AM 71 % O VAKAUX SSR www league # VIDEO de 27 · SoHo · 5 ' 2 " Ex. F - 211. . . Ex. F - 211. . . 27 Education Profession Interests Lorde • The Black Keys · Lana Del Rey • Arctic Monkeys - Florence. The Machine - The xx. JONYC The Governors Ball Music Festival The League puts all your matches in one place. But unlike other dating apps, your matches on The League have an expiration date. If you don ' t respond within three weeks, your match will disappear. You can also sort your matches by " best match, " " recent, " " popular, " and " least flaky. " •••00 AT & T 9: 54 AM 71 % DD MATCHES Recent Popular Best Match Least Flaky www. coco somwareopereer een www w www wa Concierge 29 · West Village / haring. 5 8 * ULLA - The League Rey New York ! svanted lofuuck. . . O285 days .: ?: - - - - Q 3 days Maides exple atte: 21 deys. www. . 27 OUR BEST PROTECHON $ 30 OFF NORTON SECURITY BLOCKS ONE MILLION NEW THREATS A DAY But now Every user on The League has a " concierge " who answers your questions about the app and lets you know about in - app updates. ••000 AT & T 9: 58 AM 69 % O led Concierge 29 · West Village / Marina - 5 ' 8 " UCLA The League стоите услуги се стир - Until we ' ve fixed our load issues we won ' t be putting more people Qo9899 into The League fint - so tell your wait listed friends it's not them its us ! ! sl want to encourage you to update 0 to the latest version of the app on App Store (it's not automatic) - we tweaked the matching algorithm to increase match rate vso you should see more matches ! That's all I got from corporate ! 2 Have fun tonight and remember cool confident folks always make the first move. . . Users set their preferences for matches, The League's big promise is that you ' re only shown other users who fit your specific criteria, and your profile will only be shown to others that fit your criteria, too. That criteria, apparently, includes gender, age, height, distance, education, and ethnicity. •••00 AT & T then 9: 55 AM 71 % O) . . Ex. F - 213 27 E PREFERENCES::::: . 1993 Looking For Female Male Both 4 22 to 50 wwwwwwwwwwwwwwww Height WWWWWWWWWWWWWWWWWWX Distance 20 miles 1. 1. 4. - - . - - . . . " . ! . ! Ethnicity No Preference Education No Preference Here's Business Insider producer Sam Rega's profile. You can see where he's based (New York), his age and height, and his education, profession, and interests. Tap on the icon on the top left corner, and you ' ll be shown the app's menu. •• . 00 AT & T 9: 55 AM 71 % O NA WWWXX cs. & w www WAKWK www E XXX INWES. . . . . . . . .: 12603. ", 3, . . . . . . . . . . . . . Ex. F - 214 Ex. F - 214: 27 Sam R. 29. New York. 5 ' 5 " Education University of Miami Profession Producer o Business Insider Freelance Video Editor @ SUR Productions Editor / Producer @ Valdes - iga Interests Comedians in Cars Getting Collen - The Adventures of Pete & Pete - Douglas And The Goodhalts - Resolure. ClivIOX NY. SWITCH TODAY AND GET presenten & RU YA 4: 1: Here's Sam's profile. You can add pictures of yourself, along with as much or as little biographical information as you ' d like. + 0000 AT & T 9: 57 AM 70 % O About You Photos Photos de lap lore bolas. . . . About Me Height 55 " Ethnicity White / Caucasian. . . . . . . . Ex. F - 215 Ex. F - 215. . . 27 Zip 10222 Religion Jewish HIM Other users are shown where you work and your interests, too. . . 000 AT & T 9: 57 AM 70 % O About You Profession. . . 3 1: . . . . . Produce @ Business in. . .:: L. Freelance Video Editora Editor Producer @ Valde. . . ediod only vio Linkedin Interests Comedians in Cars Get The Adventures of Pet. . . Douglas And The Good. Resolute 03 Cityfox NY The California Sunday The Rest Church of C. 0 14: * Here's the full menu. You can look at your potential matches for the day, check out the people you ' ve been matched with already, look at your own profile, and more. Ex. F - 216: 27 co om wwwwwww 6 0 SCOUT MATCHES WW భ్యంగింగ్గం www WY Sami * * comment w www SO www www wei. com 1 C E Howwe Ava WWW. swesele www. WWW wwwwwwwww www. Sawit wieder E Awwww WA WA ఇనీచుపదంగా Bomberman Bw. Www E WA จัดทำ ทั้ง 4 - 5 durian. com www. MW w w WWW Education eins 3 3 www es 3 307AM) ws Professioi havi Interest:: THEERSY CHOICE FOR PEOPLE who like can checer, . . . . . . . . . . . . . . . . . . . . . . . 6 LOW PRICKS D AISY SERVICE ano * * KY .: . . Under " settings, " you can see information like how many of your friends are on The League, how many VIP tickets you have (VIP tickets let you invite friends to " jump the line " and get into The League), and when you joined. •••00 AT & T 9: 55 AM 70 % O = SETTINGS SETTINGS XXXX ANA:) . . . . . . . .: . . Ex. F - 217. . Ex. F - 217. 27 Account Regular VIP tickets remaining O friends in The Leaque: 24 Number of Referrals: 0 Date Joined: 06. 16. 16 Push Notifications Ww 6om Piisa Notifications Vain aivot 152, When you ' ve exhausted the five people you ' ve been shown that day, here's the message you ' re shown. You ' re shown a new batch of people each day at 5p. m. Also note the blue dot in the upper right corner - - that means you have an alert in your matches (either a new match or new message) . 0000 AT & T 9: 59 AM 69 % WA P. 4 - . > VA We www a 9 Virk Www RU 49. No Check back at YOR INVITE FRIENDS Invite friends and see more prospects each day WWXXX XXXXXXXXXXXXXX Ex. F - 218 27 NEW YORK CITY - . . . . . - S y. . . Y Thanks for joining our private betai Pleaso report any bugs to your concierge, and know We are working as fast as we can to bring you a brand now bug - free League 2 0 tanim SA. 5 .: VON E ! ! ! In an attempt to eliminate flaky matches. . . .: .: .:: . S S5: . . We are now starting to be stricter about kicking out members who are inactive (og haven ' t logged in for 3. wooks) or flaky (eg, haven ' t responded to over 5 acllve, Initiating * When you match with someone, you can choose to chat with them, or keep swiping through your potential matches. 59000 AT & T 9 * 9: 58 AM 69 % SD * Home Run ! Vinx www w Www juw wwx. ! Www: Www w wwww W. XIA Www wwww www. a www. . x 200 www Iw wg ws wwwww WY WWW. wiw www 0 YANA w. other Chat with Brittany Keep Scouting Ex. F - 219 27 X2 V Bratiba FcU 2: 55 Inten INTEL INSIDE PROGRAMMED FOR SUCCESS OUTSIOE See our commitment to FPGASE See the clock symbol in the upper right corner ? You can use it to make a match expire, or to essentially unmatch someone. This is the pop - up that appears when you tap the clock symbol. 6. 000 AT & T a 9: 59 AM Peace " 33 Gourcy $ 45 " 40 * S: . . . . .::::: . .::: Load Older Messages Hi ! Are you sure you want to expire this match ? Cancel Expire 2222222222222 Send * In terms of app design, The League isn ' t all that different from the dating apps you ' re nrahahlu alrparlu familiar with Rrarlínrrt's ultimate analis in matrh innenfnomer roules Ex. F - 220 27 Mwuwyway * * * * * * * * * * * * * * " Ya Wat * ywv * VIT YV11Vw v * * * * WWT and that sets it apart. • . 000 AT & T 9: 59 AM 69 %) MATCHES Recent Popular Best Match Least Flaky. s ible. A - WWW: www. w AM www WWW. VAVA VW 29. Wesi village Marina. 5 * * * VOLA - The eaque 0285 dayshon Now You wanted to colecki. 26 - ladem 52 IW wive Ara ww SANAYSaksassecaxor ASCARA 33. ommercy. SS " 0 3 days Maichos excuire after 21 days C www. 1: 54 SEE ALSO: Here's what it takes to join the ' Tinder for elites ' » FACEBOOK ! ! ! " . + 4411 - 41470 - 19. 06. 07 - 01: + 42 0 - W A0N. .: xx - e * r ati:: * * * * . * 3: 429483527 3: 57A ? Ex. F - 221 27 APPENDIX 9 Ex. F - 222 27 http: / / nyti. ms / 1pBVQbC In. . . . . . . . . . . . . . . . . . . . . . A Y S. . . . . . . . . . . M WINW. ww. . . . . . . . . . . . . . . . . . . . . . . FASHION & STYLE Hinge, a Dating App, Introduces Friends of Friends By KRISTIN TICE STUDEMAN MARCH 28, 2014 Mobile dating apps may be all the rage these days, but they ' re not for everyone. Blendr, a location - based app for straight people, was created by the same folks as Grindr and retains much of its hookup focus. And Tinder, another hugely popular app, puts a premium on superficial looks, as users swipe through an endless photo carousel of potential mates. What happened to finding love the old - fashioned way: through mutual friends ? That is the premise behind Hinge, the next mobile matchmaking app that is catching on with urban millennials. At first glance, it looks very much like Tinder. But instead of random strangers, Hinge matches only users who share Facebook friends. For some, that makes the whole thing feel less creepy. " I ' ve met up with someone on Hinge because you have mutual friends, so you can be 80 percent sure they ' re not a full - on wacko, " said Tibby Iz, 28, a digital content strategist who lives in the East Village. Ex. F - 223 27 The app was released last year by Justin McLeod, a 29 - year - old tech entrepreneur from Louisville, Ky ., and has gained momentum in recent months as it expands to more cities. (It is currently in seven cities: New York, Chicago, Washington, Boston, San Francisco, Philadelphia and Atlanta. Dallas and Los Angeles are next .) To get started, users sign in using Facebook and select their preferences, including location, sexual orientation and age (it caps at 35) . Every day at noon, the app sends a list of potential matches culled from one's Facebook network. " I use it every day, " said Melissa Ellard, 23, who runs Fashion Force, an online trade show based in Washington. " Once the clock hits noon, I can ' t wait to see my batch of potential new matches. " " I have found that on other dating sites, such as Tinder, all men want to do is use cheesy pickup lines and they are looking for one - night stands, " she added. Male users who were interviewed said that the app encourages more socially accountable behavior. " Hinge cuts through the randomness of Tinder, " said Daniel Matz, a 29 - year - old real estate finance analyst in New York, who said he uses the app daily. " I can take some comfort that she knows some of the same people I do. " Mr. McLeod said his app has made more than a million matches, including one that resulted in an engagement. He himself is a user, though he is not sure how to describe his current relationship status. " It's complicated, " he said. A version of this article appears in print on March 30, 2014, on page ST17 of the New York edition with the headline: An App Introduces Friends of Friends. © 2016 The New York Times Company Ex. F - 224 27 APPENDIX 10. . . . . . . . . . . . . . . . . Ex: F - 225. Ex. F - 225. . 27 000 $: + 3) o p ? Let us know. UK 1 & ' in / > News Video Events Cruno10ASE Message Us Search elmova Cricat > NO DISRURJONSON Prices increase Forsigt london talust 5 Days Save $ 250 on Tickets Now Next sto Neke sig If Tinder is For Hookups, Hinge Is For Relationships And It Just Raised $ 4M * . ! .; X C0502 2 22 nin 9 DODO Popular Posts .::::: @ . 190X AI SKS Succes .: 371670solt vizes Apie US % ortada He: book: Suite We wants to be Match. com fo ? ? novile. You can fiki holy sorangasery on ide, but hinge ces its " roca gratis to pair your t rends of neurs itallit your style. And now Hinge 133 $ . 3ises $ 4 Own Series Atonemarqals Social Camisi, or: d more pori ? ! 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Butako goes deeper and connects people across these boundaris ir atka zinale laniyors clig male bankars, or that Harvard guys seem tohi oft with toston University girls. " " " " " NEWSLETTER SUBSCAIPTIONS W e facalogKas the social graph offendships, and Twilt lays out of via interest Eren of what people care discus, Haye ansiendly the nudden beds me pull us towards people we want to date. This " Roma Orq " 35 ! C: Livos hinge a bercer BUCCSS ? and Ku eten: A ht all tuវង់, S02419157::: . $:::::: . . . someone Hone thឯងន ៖ ស { }: .: .: .: .:: .: .: .: .: .: .:: Since expanding beyond its none oty o ! DC 18 Auguse to New York 2nd 6050 mg $ 35 doled its 1150 Count 80. 000 ye ? nantained its sickness Mcteori says it all sea about: 54 of people who downloading (1: 10 3 week late, 300 7500 month latex. . . . . .: SUASERA KOTE $ T CRUNCH REPORT Trcse ? @ iris ralpedit Score: $ 4 5 & nes Aled by Great Oaks domes The Social - caus ! 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We ' re taking the liy old model of meeting througir trends and modernizing it for mcoile. 16, NAY ringe is avoikole for York, and Sostor s $ 4700, huu nus o fficial y unched a washing korigo incies if you ' re usite nese cities Ein DOOD ឱecqxររវាងវិt For Yាន 2 * y > UR NEXT BlackBerry Shares Sink After Alling Sniartpitone Maker Reveals its New Direction. . . . . . . . . . . . . Apple says 70 un allowed on ' These are ' Tesla's stunging the Touch Bar now solar roof tiles for. . . Hands - on with the Surface Digi Asaz (0 - founder discusses Thiel's cotton $ 3 TID Twitter lays oily of its workforce asitosts d. . . Microsoft is all about 28nented reality Wau 3 From the Web Eponsoreó lyk by Pos Wwwxxx Get the complete Guide to Oris ង ប់រង Yus S Reasons IT & Berrer Off Choosing a collaboration Suite Now You Can Track Your Car Using Your Smartphone:: * ' * * * X: Y .:: trusted by Tortune 500 companies tedi - 101 UF NEXT BlackBerry Shares Sink After Ailing Smartphone Maker Reveals Its NeW } { { ection < . . . . .:::: . . Ex. F - 227 27 PAMAMAYA; F EQ6: Lytt ! VIP NEXT Rachers Sliares Sink Ateilig taitonakas ? Devels its Nov Direction Crunchboard Job Listings Platform Engineer 9 Pantheon at The Sourcery (San Francisco, CA, United States installation Specialist at Software2 (Baltimore, MD, United States) Full Stack Web Engineer Shift at The Sourcery (San Francisco, CA. United States) Backend Generalist Engineer Shift at The Sourcery (San Francisco, CA, United States) C * Software Developer with suce Experience, Full Time at Audioworks 10c. (Toronto, ON, Canada) More from Caunchboard:: usted by Fortune 500 coipon Wy > > ATX. . . . . V. . .: . R ":: . . Crunch Network .: .:::: . International. 3::: . ': . News .: . C * * . . . . . . . .::: . . . .: . vidco About. Start:::: . . .:::::::: Contact Us L Advertise With Us Send Us A TO Sand us { { p 2) Events Crunchbue TechCrund Store. MO N. 1: .:: YYY. . . . TechCrunch Apps Subscribe to The Daily Crunch Follow TechCrunch egt in a a to da Latest Headlines delvered to yoxu dally, is:::::: SUBSCRIBE: . . . *:: . . V:::::: . . . MYN. .: . . . - .:: his reserves, hui ferm X. . Hoki ÁS OS 4 * Arietara bent biçisy Terms of use Putre verdures. Connene w chottydse S XO: . . 42027291ALYE. A::: . . 2 n. . .: 1. . . . 17: . . . 18 ANIV. . .:::: 04 % . . .: - - 4 - . 776. 5 - 2 ' + MAUN: 35: 32: 2 4 - 99X Ex. F - 228 27 APPENDIX 11 Ex. F - 229 27 THE WALL STREET JOURNAL. This copy is for your personal, non - commercial use only. To order presentation - ready copies for distribution to your colleagues, clients or customers visit http: / / www. djreprints. com. http: / / www. wsj. com / articles / why - millennials - swipe - right - on - swiping - 1478187319 LIFE | IDEAS | WORD ON THE STREET Why Millennials Swipe Right On ' Swiping ' A TV show capitalizes on an older generation's incomprehension 3 PHOTO: / STOCK By BEN ZIMMER Nov. 3, 2016 11: 35 a. m. ET In the new CBS comedy " The Great Indoors, " 20 - somethings and 40 - somethings face off across a divide so stark that it can seem like the two generations are speaking entirely different languages. .: . . Ex: F - 230. . . 27 Take this week's episode, in which the show's older protagonist Jack (played by Joel McHale) tries to navigate the uncertain terrain of online dating, with the help of his millennial office - mates. Jack's crash course in using dating apps begins with the basics: " If you like someone, swipe right. If you don ' t, swipe left. " For the millennial generation, the lingo of " swiping " is painfully obvious. But it didn ' t even exist until 2013, when the Tinder app introduced the finger - flicking gesture into its interface for choosing a date. When looking at the profile photo of a potential match, a dismissive swipe to the left moves on to the next prospect, while a swipe to the right indicates interest. And if the right - swipe is mutual, dating rituals can commence via instant messaging. Tinder's massive success, with users making more than a billion swipes a day, has led to an array of other apps adopting the swipe - to - like approach. " Swiping " has even permeated the language, with " swipe left " used as a general metaphor for rejection and " swipe right " for acceptance and openness. In an issue of the online magazine Rookie, editor in chief Tavi Gevinson, now 20, wrote about the need for taking bold steps: " swipe right, be vulnerable and set ambitious goals. " And in a recent comic book, the character Deadpool says, " I ' m just gonna swipe left on this whole fight if that's cool. " Like much of the millennial lexicon, " swiping " is born out of interactions with new communication technology. Mike Gibbons, the creator and executive producer of " The Great Indoors, " told me that the idea for the show came about when he tried to understand the tech - driven world of the young staffers he worked with on " The Late Late Show with James Corden, " where he was the head writer. When it comes to innovative language, Mr. Gibbons, who is in his late 40s, observed that the churn is faster than ever before. " Even people in their late 20s may feel old, like they ' re not speaking the same language as the new wave coming in, " he said. That presents a challenge when writing for " The Great Indoors, " as he finds that slang terms that are new to him - like " turnt " for " intoxicated " or " woke " for " socially aware " - may already be considered passé among the millennial set. " The Great Indoors " has left some critics outdoors: Earlier this week on the review aggregator Metacritic, the show had a 51 % rating. As for " swiping, " it may already be on Ex. F - 231:: . . 27 its way out. Consider the case of Hinge, once a Tinder - like app for finding dates, which has moved away from the swiping model and now markets itself as a " relationship app. " As Hinge's FAQ page explains, " We scrapped our old app because we realized the world of mindless swiping was ruining romance. " Or as an email to users succinctly put it, " We ' ve swiped left on swiping. " MORE FROM WORD ON THE STREET • Talk of Wave Election ' Rises - But What Is It ? Oct 27, 2016 • How ' Special Sauce ' Moved From Big Macs to Everywhere Oct. 21, 2016. ' Pixel ': From a 1925 Lab to a Google Smartphone Oct 12, 2016. ' Present ' Regains its Meaning as a State of Mind Oct. 7, 2016 • Wild Cards - in Politics, Postseason Sports and Poker Sept 30, 2016 Copyright 2014 Dow Jones & Company, Inc. All Rights Reserved This copy is for your personal, non - commercial use only. Distribution and use of this material are govemed by our Subscriber Agreement and by copyright law. For non - personal use or to order multiple copies, please contact Dow Jones Reprints at 1 - 800 - 843 - 0008 or visit www. djreprints. com. Ex. F - 232 27 ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192 IN THE UNITED STATES PATENT AND TRADEMARK OFFICE Sean Rad et al. 14 / 059, 192 October 21, 2013 In re Application of: Serial No .: Filing Date: Group Art Unit: Examiner: Confirmation No .: 2164 Yuk Ting Choi 1044 MATCHING PROCESS SYSTEM AND METHOD Title: Commissioner for Patents PO Box 1450 Alexandria, VA 22313 - 1450 Dear Sir: DECLARATION PURSUANT TO 37 C. F. R. $ 1. 131 I, the undersigned, declare and state that: 1. I am over the age of 21 years, of sound mind, and competent in all respects to make this Declaration. 2. I am an inventor of the subject matter of the above - referenced application (the " Application") . 3. Prior to August 6, 2012 (the " Effective Date"), I gained a full understanding of the subject matter of at least the current version of the claims of the Application (attached as Exhibit A) . 4. Attached as Exhibit B are screenshots and accompanying descriptions of a working application developed prior to the Effective Date. The application presented potential matches to a candidate and could use geographic proximity to determine which potential matches to present. The application enabled text - based communication between two users once they both expressed approval for each other and notified the users of the Page 1 of 21 Ex. F - 233 27 ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192 match and possibility of communicating. If one user did not express approval (or expressed disapproval) for another user, the application would prevent communication between the users. The application was tested, prior to the Effective Date, to confirm that the functionality discussed above worked. 5. Prior to the Effective Date, I developed code that implemented using swiping gestures to express approval and disapproval of a potential match. Attached as Exhibit C are portions of that source code. 6. All of the work in conceiving and reducing to practice the subject matter of the current version of the claims in the Application occurred in the United States. 7. I hereby declare that all statements made herein of my own knowledge are true and that all statements made on information and belief are believed to be true. Further, I declare that these statements are made with the knowledge that willful false statements, and the like so made, are punishable by fine or imprisonment, or both, under Section 1001, Title 18 of the United States Code, and that such willful false statements may jeopardize the validity of the Application or any patent issuing thereon. Signed this 30th day of _ January, 2017 _, 2016. Jonathan Badeen, Page 2 of 21 Ex. F - 234 27 ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192 Exhibit A Page 3 of 21 Ex. F - 235 27 ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192 Currently Pending Claims: 1. - 22. (Canceled) 23. (Previously Presented) A computer implemented method of profile matching, comprising: electronically receiving a first request for matching, the first request electronically submitted by a first user using a first electronic device; determining a set of potential matches for the first user in response to receiving the first request; causing the display of a graphical representation of a first potential match of the set of potential matches to the first user on a graphical user interface of the first electronic device, the first potential match corresponding to a second user; determining that the first user expressed a positive preference indication regarding the first potential match at least by determining that the first user performed a first swiping gesture associated with the graphical representation of the first potential match on the graphical user interface; in response to determining that the first user expressed the positive preference indication regarding the first potential match, automatically causing the graphical user interface to display a graphical representation of a second potential match of the set of potential matches instead of the graphical representation of the first potential match; determining that the second user has expressed a positive preference indication regarding the first user after determining that the first user expressed the positive preference indication regarding the first potential match; determining to enable initial communication between the first user and the second user in response to determining that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user; in response to determining to enable initial communication between the first user and the second user, causing the graphical user interface to display to the first user the graphical representation of the first potential match; Page 4 of 21 Ex. F - 236 27 ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192 determining that the first user expressed a negative preference indication regarding a third potential match of the set of potential matches at least by determining that the first user performed a second swiping gesture associated with a graphical representation of the third potential match on the graphical user interface, the second swiping gesture different than the first swiping gesture, the third potential match corresponding to a third user; preventing communication between the first user and the third user after determining that the first user has expressed the negative preference indication regarding the third user; determining that the first user expressed a positive preference indication regarding a fourth potential match of the set of potential matches at least by determining that the first user performed the first swiping gesture associated with a graphical representation of the fourth potential match on the graphical user interface, the fourth potential match corresponding to a fourth user; and preventing communication between the first user and the fourth user after determining that the fourth user has expressed a negative preference indication regarding the first user, 24. (Canceled) 25. (Previously Presented) The method of Claim 23, further comprising: in response to determining that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user, causing the display of a graphical notification, on the graphical user interface of the first electronic device, that a match exists between the first user and the second user, the graphical notification comprising a user interface control enabling a text area to be presented to the first user. Page 5 of 21 Ex. F - 237 27 ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192 26. (Previously Presented) The method of Claim 23, wherein the set of potential matches for the first user comprises one or more potential matches that are each associated with a geographic location within a threshold distance of a geographic location associated with the first user, the threshold distance being a stored value. 27. (Canceled) 28. (Canceled) 29. (Canceled) Page 6 of 21 Ex. F - 238 27 ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192 30. (Previously Presented) A non - transitory computer - readable medium comprising instructions that, when executed by a processor, are configured to: electronically receive a first request for matching, the first request electronically submitted by a first user using a first electronic device; determine a set of potential matches for the first user in response to receiving the first request; cause the display of a graphical representation of a first potential match of the set of potential matches to the first user on a graphical user interface of the first electronic device, the first potential match corresponding to a second user; determine that the first user expressed a positive preference indication regarding the first potential match at least by determining that the first user performed a first swiping gesture associated with the graphical representation of the first potential match on the graphical user interface; in response to the determination that the first user expressed the positive preference indication regarding the first potential match, automatically cause the graphical user interface to display a graphical representation of a second potential match of the set of potential matches instead of the graphical representation of the first potential match; determine that the second user has expressed a positive preference indication regarding the first user after determining that the first user expressed the positive preference indication regarding the first potential match; determine to enable initial communication between the first user and the second user in response to the determination that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user; in response to the determination to enable initial communication between the first user and the second user, cause the graphical user interface to display to the first user the graphical representation of the first potential match; determine that the first user expressed a negative preference indication regarding a third potential match of the set of potential matches at least by determining that the first user performed a second swiping gesture associated with a graphical representation of the third Page 7 of 21 Ex. F - 239 27 ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192 potential match on the graphical user interface, the second swiping gesture different than the first swiping gesture, the third potential match corresponding to a third user; prevent communication between the first user and the third user after determining that the first user has expressed the negative preference indication regarding the third user; determine that the first user expressed a positive preference indication regarding a fourth potential match of the set of potential matches at least by determining that the first user performed the first swiping gesture associated with a graphical representation of the fourth potential match on the graphical user interface, the fourth potential match corresponding to a fourth user; and prevent communication between the first user and the fourth user after determining that the fourth user has expressed a negative preference indication regarding the first user. er 31. (Canceled) 32. (Previously Presented) The medium of Claim 30, further comprising instructions configured to, in response to the determination that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user, cause the display of a graphical notification, on the graphical user interface of the first electronic device, that a match exists between the first user and the second user, the graphical notification comprising a user interface control enabling a text area to be presented to the first user, 33. (Previously Presented) The medium of Claim 30, wherein the set of potential matches for the first user comprises one or more potential matches that are each associated with a geographic location within a threshold distance of a geographic location associated with the first user, the threshold distance being a stored value. 34. (Canceled) 35. (Canceled) Page 8 of 21 Ex. F - 240 27 = = ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192 36. (Canceled) Page 9 of 21 Ex. F - 241 27 ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192 37. (Previously Presented) A system for profile matching, comprising: an interface operable to: electronically receive a first request for matching, the first request electronically submitted by a first user using a first electronic device; and a processor coupled to the interface and operable to: determine a set of potential matches for the first user in response to receiving the first request; sed cause the interface to display a graphical representation of a first potential match of the set of potential matches to the first user on a graphical user interface of the first electronic device, the first potential match corresponding to a second user; determine that the interface has received a positive preference indication from the first user regarding the first potential match at least by determining that the first user performed a first swiping gesture associated with the graphical representation of the first potential match on the graphical user interface; automatically cause the interface to remove the presentation of the first potential match from the graphical user interface in response to detecting the gesture and cause the interface to present, on the graphical user interface, a second potential match of the set of potential matches to the first user; determine that the second user has expressed a positive preference indication regarding the first user after determining that the first user expressed the positive preference indication regarding the first potential match; and determine to enable initial communication between the first user and the second user in response to the determination that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user; in response to the determination to enable initial communication between the first user and the second user, cause the graphical user interface to display to the first user the graphical representation of the first potential match; determine that the first user expressed a negative preference indication regarding a third potential match of the set of potential matches at least by determining that the first user performed a second swiping gesture associated with a graphical representation of the third Page 10 of 21 Ex. F - 242 27 ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192 potential match on the graphical user interface, the second swiping gesture different than the first swiping gesture, the third potential match corresponding to a third user; prevent communication between the first user and the third user after determining that the first user has expressed the negative preference indication regarding the third user; determine that the first user expressed a positive preference indication regarding a fourth potential match of the set of potential matches at least by determining that the first user performed the first swiping gesture associated with a graphical representation of the fourth ser potential match on the graphical user interface, the fourth potential match corresponding to a fourth user; and prevent communication between the first user and the fourth user after determining that the fourth user has expressed a negative preference indication regarding the first user. 38. (Canceled) 39. (Previously Presented) The system of Claim 37, the processor further operable to, in response to the determination that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user, cause the display of a graphical notification, on the graphical user interface of the first electronic device, that a match exists between the first user and the second user, the graphical notification comprising a user interface control enabling a text area to be presented to the first user. 40. (Previously Presented) The system of Claim 37, wherein the set of potential matches for the first user comprises one or more potential matches that are each associated with a geographic location within a threshold distance of a geographic location associated with the first user, the threshold distance being a stored value. 41. (Canceled) 42. (Canceled) Page 11 of 21 Ex. F - 243 27 = = = ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192 43. (Canceled) Page 12 of 21 Ex. F - 244 27 ooo tonsen oman ses so touno pa ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192 Exhibit B Page 13 of 21 Ex. F - 245 27 ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192 WIL. . AT & T 11: 06 AM S is pen K Anonymously like or skip someone tinder suggests Head ras cre Which * * * . . . ALLT O PER tinder: " ! ' ', . . . . . . . . . . . . . . . . . . . . . . ", ", . ' . ' " ', . . . . . . . . . W JONO. . . . . . . . . www S. . ?: . . . .::::: . . . .:, 49XW * . . . . . SIGN:: DSC set Ex. F - 246 27 ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192. . . . . AT & T 11: 06 AM * * * w HELI ! astrimin e tipp Tyrim " Fatal Igl someone you ' ve liked happens to like you as well. . . SALAT * $ . . . . . . . . . . . . . . . . . . . . . . . w i k. . . . . . . . . . * * * . . . AT & T Servei 40 PM tinder " . . . . XXXXXXXXXXXXXXX X XXXXXXXWWW. ! ! ! ! . . . IN Christopher w. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ex. F - 247 27 ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192 1990. . . WIL. AT & T 11: 07 AM 1XO * Habert Ito a Match ! Start Playing ! w w w * *, AT & Y det 5: 40 PM. viss WY. . . . . . . . XX. . . . WWWWWWWWWWWWWWWWWWWWWW 33. X * 10. . . . 28. . . . . . . . W NANNA HONDURAS Ex. F - 248 27 ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192 muid CP & G 3G 4: 20 PM tinder 6 estre Alexa exa. . WWWWWWWWWWW x. . . werk. . . WWWWWWWWWWWW: ' . 27WK * * * * * . 4, " WS " badan dan meteen R » WY W 25 theme O 16 Shared 1 w * * W. . . . . . . rir. Sexy W. AVerdween rewWYW W MWWWWWWWWWWWW. . wwwwwwwwwwwww. . . . . . www. . / / WW. . WAWWWWWWWWWWWWWW. 444. WW. SXS X N A. NA www wwwm WAVAA. www NAVAS VA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ", . . . . . . . . * * * * . . . . . . . * -: . . . . . . . . * * YO Wews Ex. F - 249 27 ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192 au. . . AT & T 5: 17 PM matches wiy cine చనిఫాంహిత Shared Shared Interests ROX. 1 Ole w. XV. . . . . . . . . . . . . . . . . . . . Alexa matched on 7 Shared QOV & N. Ex. F - 250 27 ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192 xu. . . AT & T 5: 22 PM 1 O Alexa BIOC t. . . . ., ' . . . me r. . . . . . . . . . . . . vi 127: .: . 47. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . KWAKUMU Hey ! Nice meeting you. We should go out sometime MAA MIN. WW443 * # wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww. . . . . . . . . . For sure. . . it seems like we have a lot in common. How about some organic coffee ? . | know a great place ! . . Accuer de AAA W Y cese SAUMALUSASULALA WcbWA scess scccc Sounds great ! See you soon www swims Wowowwwe. Varamewwwwwwwww wwwwwwwwwwwwwx999A9020S i m Winterstitvin Ex. F - 251 27 ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192 MIL. . AT & T 11: 06 AM * * O tinder THE FLIRTING GAME www T. . . ! • T. II W yw ! . . . . . . . y. . . . . . . . . . . . . . . . . . . . . . .: .: . . .::::::: . sign in with facebook f Ex. F - 252 27 ATTORNEY DOCKET NO .: 083523. 0118 PATENT APPLICATION 14 / 059, 192 Exhibit C Page 21 of 21 Ex. F - 253 27 MBGameViewController ABRIDGED MBGameViewController. m matchbox Created by Jonathan Badeen on 6 / 6 / 12. Copyright (c) 2012 Hatch Labs. All rights reserved. . . . @ implementation MBGameViewController # pragma mark - Game & Cards - (void) updateGame. . for (UIGestureRecognizer * gestureRecognizer in self. currentcard. gestureRecognizers) { gestureRecognizer. enabled = gameButtonsEnabled; polim (MBCardview *) dequeueReusablecard MBCardview * card = [ self. reusableCards lastobject ]; if (! card) { card = ] [ MBCardview alloc ] init ]; [ card addGestureRecognizer: [ [ UIPanGestureRecognizer alloc ] initwithTarget: self action: @ selector (cardpanned:) ] ]; } . . . for (UIGestureRecognizer * gestureRecognizer in card. gestureRecognizers) { gestureRecognizer. enabled = NO; return card; (void) cardPanned: (UIPanGestureRecognizer *) gestureRecognizer I love static CGPoint startLocation; static VIImageView * dislike Imageview; static UIImageview * likeImageview; CGFloat confirmedxTranslation = 100. 0; CGFloat minconfirmedvelocity = 2000. 0; CGPoint translation = [ gestureRecognizer translationInView: self. currentCard ]; switch (gestureRecognizer. state) { case UIGestureRecognizerstatepossible: L break; case VIGestureRecognizerStateBegan: startLocation = [ gestureRecognizer locationInview: self. currentcard ]; likeImageview = [ [ UIImageview alloc ] initwith Image: [ UIImage imageNamed: @ " MBLikedstamp " ] ]; likeImageView. transform = CGAffineTransformMakeRotation (M _ PI _ 4 / 2. 0 * - 1); likeImageView. center = CGPointMake (CGrectGetMidx (self. currentcard. bounds) - 45. 0, Page 1 Ex. F - 254 27 MBGameViewController ABRIDGED CGRectGetMidy (self. currentcard. bounds) - 85. 0); likeImageView. alpha = 0; [ self. currentcard addsubview: likeImageview ]; dislikeImageview = [ [ UIImageview alloc ] initwith Image: [ UIImage imageNamed: @ " MBNopeStamp " ] ]; dislikeImageview. transform = coaffineTransformMakeRotation (M _ PI _ 4 / 2. 0 * 1); dislikeImageView. center = CGPointMake (CGRectGetmidx (self. currentcard, bounds) + 45. 0, CGRectGetMidY (self. currentCard. bounds) - 85. 0); dislikeImageview. alpha = 0; [ self. currentCard addsubview: dislikeImageview ]; self. nextcard. hidden = NO; case UIGestureRecognizerstatechanged: { CGFloat rotationDirection = startLocation. y / CGRectGetHeight (self. currentcard. bounds) < 0. 5 ? 1: - 1; CATransform3D translationTransform = CATransform3DMakeTranslation (translation. x, translation. y, 0); CATransform3D rotationTransform = CATransform3DMakerotation ((M _ PI * 2) * (translation. x / 5000. 0), 0, 0, rotationDirection); CATransform3D transform = CATransform3DConcat (translation Transform, rotationTransform); self. currentcard. layer. transform = transform; CGFloat startStampshowX - 30. 0; likeImageview. alpha = (translation. x - startStampshowx) / (confirmedxTranslation - startStampshowx); dislikeImageView. alpha ' = (translation. x + startStampShowx) / (- confirmedxTranslation + startStampshowx); break; case UIGestureRecognizerstateEnded: case UIGestureRecognizerstatecancelled: if (fabsf (translation. x) < . confirmedxTranslation & & [ gestureRecognizer velocityInview: self. currentCard ] . x < minconfirmedvelocity) { [ UIView animatewithDuration: 0. 2 delay: 0 options: UIViewAnimationcurveEaseout animations: ^ { self. currentcard. transform = caffineTransformIdentity; likeImageView. alpha = 0; dislikeImageview. alpha = 0; } completion: ^ (BOOL finished) { self. nextcard. hidden = YES; [ likeImageview removeFromSuperview ]; [ dislikeImageview removeFromSuperview ]; } else { NsTimeInterval maxDuration - 0. 2; NsTimeInterval adjustedDuration = maxDuration; [ UIView animatewithpuration: adjustedDuration delay: 0 options: UIViewAnimationcurveEaseout animations: ^ { CGFloat direction = 1. 0; if (translation. x > 0) { } else { direction = - 1. 0; 7 / CGFloat rotationDirection = startLocation. y / CGRectGetHeight (self. currentCard. bounds) < 0. 5 ? - 1: 1; CGFloat xpos = 400. 0; CGAffineTransform translationTransform = Page 2 Ex. F - 255 27 MBGameviewController ABRIDGED coaffineTransformMakeTranslation (xPos * direction, [ [ NSNumber *) [ self. currentCard. layer valueForKeypath: @ " transform. translation. y " ] floatvalue ]); / / ChaffineTransform rotationTransform = CaffineTransformMakeRotation ((M _ PI * 2) * (xPos / 5000. 0) * rotationDirection); self. currentCard. transform - translationTransform; / / cGaffineTransformconcat (translationTransform, rotationTransform); } completion: ^ (BOOL finished) { [ likeImageview removeFromSuperview ]; [ dislikeImageview removeFromSuperview ]; MBUser * user = self. currentCard. user; [ self updateGame ]; if (translation. x < 0) { [ [ MBMatchboxAPI sharedMatchboxAPI ] dislikeUser: user ]; } else { [ [ MBMatchboxAPI sharedMatchboxAPI ] likeUser: user completion: ^ (BOOL Success, MBUser * user, BOOL isMatch) { if (success & & isMatch) { MBNewMatchviewController * VC = [ (MBNewMatchviewController alloc ] init ]; vc. matcheduser = user; vc. backgroundscreenshot = [ UIImage imagewithview: self. view ]; [ self presentViewController: vc animated: NO completion: ^ { }); }); }); break; case UIGestureRecognizerstateFailed: break; default: break; @ end Page 3 Ex. F - 256 27 Electronic Patent Application Fee Transmittal Application Number: 14059192 Filing Date: 21 - Oct - 2013 Title of Invention: Matching Process System And Method First Named Inventor / Applicant Name: Sean Rad Filer: Roshan Suresh Mansinghani / Laurie Scott Attorney Docket Number: 083523. 0118 Filed as Large Entity Filing Fees for Utility under 35 USC 111 (a) Description Fee Code Quantity Amount amount set Sub - Total in USD ($) up Basic Filing: Pages: Claims: Miscellaneous - Filing: Petition: Patent - Appeals - and - Interference: Post - Allowance - and - Post - Issuance: Extension - of - Time: Ex. F - 257 27 oqi - Sub - Total in Description Fee Code Quantity Amount USD ($) ELEE Extension - 3 months with $ 0 paid 1253 1400 1400 1400 Miscellaneous: RCE - 2ND AND SUBSEQUENT REQUEST 1820 1700 1700 1700 Total in USD ($) 3100 Ex. F - 258 27 ment support AL 37 CFR 1. 20 (Post Issuance fees) 37 CFR 1. 21 (Miscellaneous fees and charges) File Listing: Document Number Document Description File Name File Size (Bytes) / Message Digest | Multi | Part / . zip Pages (if appl .) 87503 Request for Continued Examination (RCE) 0835230118RCETrans013117. PDF ce55cd30156b98bafae718d 1700b6b221aa 385cf Warnings: This is not a USPTO supplied RCE SB30 form. Information: 9424992 0835230118RCEAmend013117. PDF yes 88 bf75b0850c9e8d4697d6a468d8b983cadac 7ebca Multipart Description / PDF files in. zip description Document Description Start End Amendment Submitted / Entered with Filing of CPA / RCE Claims Applicant Arguments / Remarks Made in an Amendment Warnings: Information: 1606106 0835230118Declaration013117 | Affidavit - Rule 131 - pre - AIA (FTI) ONLY no 24. PDF 1f783b9be80970e8843ad0eac5736ed8951 9e2ce Warnings: Information: 32159 Fee Worksheet (SB06) fee - info. pdf no no 2 5665ca 10a65530316381bc318cc4355336 c17e8 Warnings: Information: Total Files Size (in bytes) 11150760 Ex. F - 260 27 This Acknowledgement Receipt evidences receipt on the noted date by the USPTO of the indicated documents, characterized by the applicant, and including page counts, where applicable. It serves as evidence of receipt similar to a Post Card, as described in MPEP 503. New Applications Under 35U.S. C. 111 If a new application is being filed and the application includes the necessary components for a filing date (see 37 CFR 1. 53 (b) - (d) and MPEP 506), a Filing Receipt (37 CFR 1. 54) will be issued in due course and the date shown on this Acknowledgement Receipt will establish the filing date of the application. National Stage of an International Application under 35U.S. C. 371 If a timely submission to enter the national stage of an international application is compliant with the conditions of 35U.S. C. 371 and other applicable requirements a Form PCT / DO / EO / 903 indicating acceptance of the application as a national stage submission under 35U.S. C. 371 will be issued in addition to the Filing Receipt, in due course. New International Application Filed with the USPTO as a Receiving Office If a new international application is being filed and the international application includes the necessary components for an international filing date (see PCT Article 11 and MPEP 1810), a Notification of the International Application Number and of the International Filing Date (Form PCT / RO / 105) will be issued in due course, subject to prescriptions concerning national security, and the date shown on this Acknowledgement Receipt will establish the international filing date of the application. Ex. F - 261 27 PTO / AIA / 14 (12 - 13) Approved for use through 01 / 31 / 2014, OMB 0651 - 0032U.S. Patent and Trademark Office;U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number. AYNA STAMP Application Data Sheet 37 CFR 1. 76 Attorney Docket Number | 0766230146 083523. 0118 Application Number 14 / 059, 192 Title of Invention Matching Process System And Method The application data sheet is part of the provisional or nonprovisional application for which it is being submitted. The following form contains the bibliographic data arranged in a format specified by the United States Patent and Trademark Office as outlined in 37 CFR 1. 76. This document may be completed electronically and submitted to the Office in electronic format using the Electronic Filing System (EFS) or the document may be printed and included in a paper filed application. Secrecy Order 37 CFR 5. 2 Portions or all of the application associated with this Application Data Sheet may fall under a Secrecy Order pursuant to 37 CFR 5. 2 (Paper filers only. Applications that fall under Secrecy Order may not be filed electronically .) Inventor Information: Remove Remove Inventor 1 Legal Name Family Name Suffix Prefix Given Name Middle Name Sean Residence Information (Select One) © US Residency 0 City | Los Angeles State / Province | CA Rad Non US Residency 0 Active US Military Service Country of Residence Us Mailing Address of Inventor: mm Address 1 2341 Weybridge Lane Address 2 Los Angeles Postal Code City State / Province Country i 90077 US Remove Inventor 2 Legal Name Suffix Prefix Given Name Middle Name Todd M. Residence Information (Select One) O US Residency City Melissa State / Province Family Name Carrico Non US Residency 0 Active US Military Service Country of Residence US 0 TX Mailing Address of Inventor: Address 1 2 Shadywood Lane Address 2 City Melissa Postal Code TX State / Province Countryi | US 75454 Remove Inventor 3 Legal Name Suffix Prefix Given Name Middle Name Kenneth Residence Information (Select One) O US Residency Family Name Hoskins Non US Residency 0 Active US Military Service 0 EFS Web 2. 2. 11 Ex. F - 262 27 PTOIAIA / 14 (12 - 13) Approved for use through 01 / 31 / 2014, OMB 0651 - 0032U.S. Patent and Trademark Office;U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number, www 076533: 01. 46083523. 0118 MICRO Application Data Sheet 37 CFR 1. 76 Attorney Docket Number Application Number 14 / 059, 192 Title of Invention Matching Process System And Method City Plano State / Province TX Country of Residence US Mailing Address of Inventor: Address 1 2817 Chancellor Drive Address 2 City Plano Postal Code State / Province Country i US 75074 Remove Inventor 4 Legal Name Prefix Given Name Middle Name Family Name Suffix James Stone Residence Information (Select One) O US Residency City Addison State / Province 0 TX Non US Residency 0 Active US Military Service Country of Residence US Mailing Address of Inventor: Address 1 15826 Breedlove Address 2 City Addison Postal Code 75001 State / Province Countryi Us Remove Inventor 5 Legal Name Suffix. ANCE Prefix Given Name Middle Name Jonathan Residence Information (Select One) O US Residency o City North Hollywood State / Province | CA Family Name Badeen Non US Residency 0 Active US Military Service | Country of Residence US XUTUB Mailing Address of Inventor: www. watt Address 1 11201 Otsego St. # 400 Address 2 City North Hollywood State / Province Postal Code 91601 Countryi Us All Inventors Must Be Listed - Additional Inventor Information blocks may be generated within this form by selecting the Add button. Add Correspondence Information: Enter either Customer Number or complete the Correspondence Information section below. For further information see 37 CFR 1. 33 (a) . O An Address is being provided for the correspondence Information of this application. EFS Web 2. 2. 11 Ex. 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Attorney Docket Number 476523. 0146 083523. 0118 Application Number 14 / 059, 192 Application Data Sheet 37 CFR 1. 76 Title of Invention Matching Process System And Method 05073 Customer Number Email Address PTOmail1 @ bakerbotts. com PTOmailt @ bakerbotts. com Add Email Add Email Remove Email Remove Emai wwwwwww Small Entity Status Claimed Application Information: Title of the Invention Matching Process System And Method Attorney Docket Number 476533. 2446 - 083523. 0118 Application Type Nonprovisional Subject Matter Utility Total Number of Drawing Sheets (if any) Filing By Reference: Suggested Figure for Publication (if any) Only complete this section when filing an application by reference under 35U.S. C. 111 (c) and 37 CFR 1. 57 (a) . 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Thereby request that the attached application not be published under 35U.S. C. 122 (b) and certify that the invention disclosed in the attached application has not and will not be the subject of an application filed in another country, or under a multilateral international agreement, that requires publication at eighteen months after filing. Representative Information: Representative information should be provided for all practitioners having a power of attorney in the application. Providing this information in the Application Data Sheet does not constitute a power of attorney in the application (see 37 CFR 1. 32) . Either enter Customer Number or complete the Representative Name section below. If both sections are completed the customer Number will be used for the Representative Information during processing. O US Patent Practitioner O Limited Recognition (37 CFR 11. 9) Please Select One: Customer Number 0 Customer Number 05073 EFS Web 2. 2. 11 Ex. F - 264 27 PTO / AIA / 14 (12 - 13) Approved for use through 01 / 31 / 2014. OMB 0651 - 0032U.S. Patent and Trademark Office;U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number, Attorney Docket Number | 076533 _ 0146. 083523. 0118 Application Data Sheet 37 CFR 1. 76 Da Application Number 14 / 059, 192 Title of Invention Matching Process System And Method Domestic Benefit / National Stage Information: This section allows for the applicant to either claim benefit under 35U.S. C. 119 (e), 120, 121, or 365 (c) or indicate National Stage entry from a PCT application. Providing this information in the application data sheet constitutes the specific reference required by 35U.S. C. 119 (e) or 120, and 37 CFR 1. 78. When referring to the current application, please leave the application number blank. Remove Prior Application Status Application Number Continuity Type Claims benefit of provisional Prior Application Number | Filing Date (YYYY - MM - DD) 61 / 793866 2013 - 03 - 15 Remove Prior Application Status Application Number Continuity Type Prior Application Number Filing Date (YYYY - MM - DD) Continuation in part of 12 / 339301 2008 - 12 - 19 Additional Domestic Benefit / National Stage Data may be generated within this form by selecting the Add button. Foreign Priority Information: This section allows for the applicant to claim priority to a foreign application. Providing this information in the application data sheet constitutes the claim for priority as required by 35U.S. C. 119 (b) and 37 CFR 1. 55 (d) . When priority is claimed to a foreign application that is eligible for retrieval under the priority document exchange program (PDX) the information will be used by the Office to automatically attempt retrieval pursuant to 37 CFR 1. 55 (h) (1) and (2) . 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OMB 0651 - 0032U.S. Patent and Trademark Office;U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number, Attorney Docket Number 076533. 0146 083523. 0118 Application Data Sheet 37 CFR 1. 76 Application Number 14 / 059, 192 Title of Invention | Matching Process System And Method Statement under 37 CFR 1. 55 or 1. 78 for AIA (First Inventor to File) Transition Applications x This application (1) claims priority to or the benefit of an application filed before March 16, 2013 and (2) also contains, or contained at any time, a claim to a claimed invention that has an effective filing date on or after March 16, 2013. NOTE: By providing this statement under 37 CFR 1. 55 or 1. 78, this application, with a filing date on or after March 16, 2013, will be examined under the first inventor to file provisions of the AIA. 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In accordance with 37 CFR 1. 14 (h) (3), access will be provided to a copy of the instant patent application with respect to: 1) the instant patent application - as - filed; 2) any foreign application to which the instant patent application claims priority under 35U.S. C. 119 (a) - (d) if a copy of the foreign application that satisfies the certified copy requirement of 37 CFR 1. 55 has been filed in the instant patent application; and 3) anyU.S. application - as - filed from which benefit is sought in the instant patent application. In accordance with 37 CFR 1, 14 (c), access may be provided to information concerning the date of filing this Authorization. Applicant Information: Providing assignment information in this section does not substitute for compliance with any requirement of part 3 of Title 37 of CFR to have an assignment recorded by the Office. EFS Web 2. 2. 11 Ex. F - 266 27 PTOIAIA / 14 (12 - 13) Approved for use through 01 / 31 / 2014, OMB 0651 - 0032U.S. Patent and Trademark Office;U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number. 476523. 0446 083523. 0118 Application Data Sheet 37 CFR 1. 76 Attorney Docket Number Application Number 14 / 059, 192 Title of Invention Matching Process System And Method Applicant 1 If the applicant is the inventor (or the remaining joint inventor or inventors under 37 CFR 1. 45), this section should not be completed. The information to be provided in this section is the name and address of the legal representative who is the applicant under 37 CFR 1. 43; or the name and address of the assignee, person to whom the inventor is under an obligation to assign the invention, or person who otherwise shows sufficient proprietary interest in the matter who is the applicant under 37 CFR 1. 46. If the applicant is an applicant under 37 CFR 1. 46 (assignee, person to whom the inventor is obligated to assign, or person who otherwise shows sufficient proprietary interest) together with one or more joint inventors, then the joint inventor or inventors who are also the applicant should be identified in this section. Clear Assignee O Legal Representative under 35U.S. C. 117 Joint Inventor O Person to whom the inventor is obligated to assign. Person who shows sufficient proprietary interest If applicant is the legal representative, indicate the authority to file the patent application, the inventor is: Name of the Deceased or Legally Incapacitated Inventor: If the Applicant is an Organization check here. Organization Name TINDER, INC. Mailing Address Information For Applicant: Address 1 8833 W. Sunset Blvd ., 4th Floor Address 2 City West Hollywood Country Us Phone Number OLACHA CA State / Province Postal Code Fax Number 90069 Email Address Additional Applicant Data may be generated within this form by selecting the Add button. Assignee Information including Non - Applicant Assignee Information: Providing assignment information in this section does not subsitute for compliance with any requirement of part 3 of Title 37 of CFR to have an assignment recorded by the Office. 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Application Data Sheet 37 CFR 1. 76 Attorney Docket Number Application Number 076533. 4146 083523. 0118 14 / 059, 192 Title of Invention Matching Process System And Method Prefix Given Name Middle Name Family Name Suffix Mailing Address Information For Assignee including Non - Applicant Assignee: Address 1 Address 2 State / Province City Country i Postal Code Phone Number Fax Number Email Address Additional Assignee or Non - Applicant Assignee Data may be generated within this form by selecting the Add button. Signature: NOTE: This form must be signed in accordance with 37 CFR 1. 33. See 37 CFR 1. 4 for signature requirements and certifications. Signature temu Date (YYYY - MM - DD) 2011 - 12 - 04 First Name Roshan S. Last Name Mansinghani Registration Number 62429 Additional Signature may be generated within this form by selecting the Add button. This collection of information is required by 37 CFR 1. 76. 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Further, a record may be disclosed, subject to the limitations of 37 CFR 1. 14, as a routine use, to the public if the record was filed in an application which became abandoned or in which the proceedings were terminated and which application is referenced by either a published application, an application open to public inspections or an issued patent. A record from this system of records may be disclosed, as a routine use, to a Federal, State, or local law enforcement agency, if the USPTO becomes aware of a violation or potential violation of law or regulation. EFS Web 2. 2. 11 Ex. F - 269 27 ATTORNEY DOCKET NO. 083523. 0118 DECLARATION AND POWER OF ATTORNEY DECLARATION AND POWER OF ATTORNEY As a below named inventor, I hereby declare: that my residence and post office address, are as stated below next to my name; that I believe I am the original and sole inventor (if only one name is listed below) or an original and joint inventor (if plural names are listed below) of the subject matter which is claimed and for which a patent is sought on the invention, design or discovery in an application entitled MATCHING PROCESS SYSTEM AND METHOD, of which (check one): is attached hereto; or 2 was filed on October 21, 2013 as Application Serial No. 14 / 059, 192; that I have reviewed and understand the contents of the above - identified specification, including the claims, as amended by any amendment referred to above; that I acknowledge the duty to disclose to theU.S. Patent and Trademark Office all information known to me to be material to patentability as defined in 37 C. F. R. 91. 56; and that I have made or authorized to be made the application for the above entitled invention, design, or discovery. I hereby appoint: Practitioners at Customer Number all of the firm of BAKER BOTTS LL. P ., my attorneys with full power of substitution and revocation, to prosecute this application and to transact all business in the United States Patent and Trademark Office connected therewith, and to file and prosecute any international patent applications filed thereon before any international authorities, Send Correspondence To: Chad C. Walters Customer Number 05073 Direct Telephone Calls To: Chad C. Walters at 214. 953. 6511 30725831 Ex. F - 270 27 ATTORNEY DOCKET NO. 083523. 0118 DECLARATION AND POWER OF ATTORNEY I hereby declare that all statements made herein of my own knowledge are true and that all statements made on information and belief are believed to be true; and further that these statements were made with the knowledge that willful false statements and the like so made are punishable by fine or imprisonment of not more than five years, or both, under Section 1001 of Title 18 of the United States Code, and that such willful false statements may jeopardize the validity of the application or any patent issuing thereon. 30725831 Ex. F - 271 27 ATTORNEY DOCKET NO. 083523. 0118 DECLARATION AND POWER OF ATTORNEY Title of Invention: MATCHING PROCESS SYSTEM AND METHOD Full name of inventor: Jonathan Badeen Inventor's signature: Date: 112 - 1 - 16 Residence (City, State): Post Office Address: North Hollywood, California 11201 Otsego St. # 400 North Hollywood, California 91601 30725831 Ex. F - 272 Case 6: 18 - CV - 00080 - ADA - JCM Document 30 - 8 Filed TOFT1T18 Page 81 of TZT Electronic Acknowledgement Receipt EFS ID: EFS ID: 27740805 14059192 14059192 Application Number: Application Number: International Application Number: International Application Number: Confirmation Number: Confirmation Number: 1044 1044 Title of Invention: Matching Process System And Method First Named Inventor / Applicant Name: Sean Rad Customer Number: 5073 Filer: Filer: Roshan Suresh Mansinghani / Laurie Scott Filer Authorized By: Roshan Suresh Mansinghani Attorney Docket Number: 083523. 0118 Receipt Date: 09 - DEC - 2016 Filing Date: Filing Date: 21 - OCT - 2013 21 - OCT - 2013 Time Stamp: 08: 50: 03 Application Type: Utility under 35 USC 111 (a) Payment information: Submitted with Payment no File Listing: Document Number Document Description File Name File Size (Bytes) / Message Digest Multi Part / . zip Pages (if appl .) 521557 Application Data Sheet 0835230118CorADS120916. PDF no 4d4d8a81e5167532cb8c80012a20285b099 c29dc Warnings: Ex. F - 273 Informatie Gase 6: 18 - CV - 00080 - ADA - JCTI Document 30 - 8 Filed TOP11718 Page 82 of 127 This is not an USPTO supplied ADS fillable form 70833 Oath or Declaration filed 0835230118Dec 120916. PDF no 3 ed 198688ba227339e0ac1b52c11e021870c 262dd Warnings: Information: Total Files Size (in bytes): 592390 This Acknowledgement Receipt evidences receipt on the noted date by the USPTO of the indicated documents, characterized by the applicant, and including page counts, where applicable. It serves as evidence of receipt similar to a Post Card, as described in MPEP 503. New Applications Under 35U.S. C. 111 If a new application is being filed and the application includes the necessary components for a filing date (see 37 CFR 1. 53 (b) - (d) and MPEP 506), a Filing Receipt (37 CFR 1. 54) will be issued in due course and the date shown on this Acknowledgement Receipt will establish the filing date of the application. National Stage of an International Application under 35U.S. C. 371 If a timely submission to enter the national stage of an international application is compliant with the conditions of 35U.S. C. 371 and other applicable requirements a Form PCT / DO / E0 / 903 indicating acceptance of the application as a national stage submission under 35U.S. C. 371 will be issued in addition to the Filing Receipt, in due course. New International Application Filed with the USPTO as a Receiving Office If a new international application is being filed and the international application includes the necessary components for an international filing date (see PCT Article 11 and MPEP 1810), a Notification of the International Application Number and of the International Filing Date (Form PCT / RO / 105) will be issued in due course, subject to prescriptions concerning national security, and the date shown on this Acknowledgement Receipt will establish the international filing date of the application. Ex. F - 274 TENT A ADEMA 27 UNITED STATES PATENT AND TRADEMARK OFFICE STATES PATE KAS OFFICE * * * CHERCE UNITED STATES DEPARTMENT OF COMMERCE United States Patent and Trademark Office Address: COMMISSIONER FOR PATENTS P. O. Box 1450 Alexandria, Virginia 22313 - 1450 www. uspto. gov APPLICATION NO. FILING DATE FIRST NAMED INVENTOR ATTORNEY DOCKET NO. CONFIRMATION NO. 14 / 059, 192 10 / 21 / 2013 Sean Rad 083523. 0118 1044 7590 12 / 07 / 2016 EXAMINER EXAMINER 5073 BAKER BOTTS L. L. P. 2001 ROSS AVENUE SUITE 600 DALLAS, TX 75201 - 2980 CHOI, YUK TING ART UNIT PAPER NUMBER 2153 | NOTIFICATION DATE DELIVERY MODE 12 / 07 / 2016 ELECTRONIC Please find below and / or attached an Office communication concerning this application or proceeding. The time period for reply, if any, is set in the attached communication. Notice of the office communica Notice of the Office communication was sent electronically on above - indicated " Notification Date " to the following e - mail address (es): ptomail1 @ bakerbotts. com ptomail2 @ bakerbotts. com Ex. F - 275 PTOL - 90A (Rev. 04 / 07) SIATES Case 6: 18 - cv - 00080 - ADA - JCAM starecumenti sfilatsotarnega et of TMERCEU.S. Patent and Trademark Office Address: COMMISSIONER FOR PATENTS P. O. Box 1450 Alexandria, Virginia 22313 - 1450 FLEJ OFFICE TEAT OFCON FILING DATE ATTORNEY DOCKET NO. APPLICATION NO. / CONTROL NO. 14 / 059, 192 FIRST NAMED INVENTOR / | PATENT IN REEXAMINATION RAD ET AL. 21 October, 2013 083523. 0118 EXAMINER YUK TING CHOI BAKER BOTTS L. L. P. 2001 ROSS AVENUE SUITE 600 DALLAS, TX 75201 - 2980 ART UNIT PAPER 2153 20161203 DATE MAILED: Please find below and / or attached an Office communication concerning this application or proceeding. Commissioner for Patents This communication is generated to reply to the Affidavit traversing rejections filed on 11 / 09 / 2016. The Examiner has reviewed and considered the objective evidence Applicant has filed to demonstrate that the claims are not obvious. After careful examination, also consulted with a specialist and my supervisor, the Examiner found that the evident does not provide a proper nexus between the claimed invention and commercial success. See MPEP 716. 03 (a) . Objective evidence of nonobviousness including commercial success must be commensurate in scope with the claims. First the independent claim 23 recites " performing a first swiping gesture " and determining a positive or negative preference. The evidence Applicant provided, however, is about specifically swiping left and right. Secondly, MPEP 716. 06 indicates " . . . more than the mere fact of copying is necessary to make that action significant because copying may be attributable to other factors such as a lack of concern for patent property or contempt for the patentee's ability to enforce the patent. [ . . . ] Evidence of copying was persuasive of nonobviousness when an alleged infringer tried for a substantial length of time to design a product or process similar to the claimed invention, but failed and then copied the claimed invention instead. [ . . . ] copying is not persuasive of nonobviousness when the copy is not identical to the claimed product, and the other manufacturer had not expended great effort to develop its own solution. " Finally, the articles in question represent the opinions of journalists, and have neither the weight of factual evidence nor expert opinion. For these reasons, the obviousness rejection of the claims are maintained. The Final Office action mailed on 08 / 29 / 2016 is still maintained. / YUK TING CHOI / Primary Examiner, Art Unit 2153 PTO - 90C (Rev. 04 - 03) Ex. F - 276 NT AND TO BADEMA 27 UNITED STATES PATENT AND TRADEMARK OFFICE STATES PATE KAS OFFICE * * * UNITED STATES DEPARTMENT OF COMMERCE United States Patent and Trademark Office Address: COMMISSIONER FOR PATENTS P. O. Box 1450 Alexandria, Virginia 22313 - 1450 www. uspto. gov HENT OF COMMEN APPLICATION NO. FILING DATE FIRST NAMED INVENTOR ATTORNEY DOCKET NO. CONFIRMATION NO. 14 / 059, 192 10 / 21 / 2013 Sean Rad 083523. 0118 1044 7590 11 / 09 / 2016 EXAMINER EXAMINER 5073 BAKER BOTTS L. L. P. 2001 ROSS AVENUE SUITE 600 DALLAS, TX 75201 - 2980 CHOI, YUK TING ART UNIT PAPER NUMBER 2153 | NOTIFICATION DATE DELIVERY MODE 11 / 09 / 2016 ELECTRONIC Please find below and / or attached an Office communication concerning this application or proceeding. The time period for reply, if any, is set in the attached communication. Notice of the office communica Notice of the Office communication was sent electronically on above - indicated " Notification Date " to the following e - mail address (es): ptomail1 @ bakerbotts. com ptomail2 @ bakerbotts. com Ex. F - 277 PTOL - 90A (Rev. 04 / 07) Case 6: 18 - cv - 00080 - ADA - JCM Application 20 - 8 Filed 10 / 1 App & camage 86 of 127 Advisory Action 14 / 059, 192 RAD ET AL. Before the Filing of an Appeal Brief Examiner Art Unit AIA (First Inventor to File) Status YUK TING CHOI 2153 No - - The MAILING DATE of this communication appears on the cover sheet with the correspondence address - - THE REPLY FILED 31 October 2016 FAILS TO PLACE THIS APPLICATION IN CONDITION FOR ALLOWANCE. NO NOTICE OF APPEAL FILED 1. The reply was filed after a final rejection. No Notice of Appeal has been filed. To avoid abandonment of this application, applicant must timely file one of the following replies: (1) an amendment, affidavit, or other evidence, which places the application in condition for allowance; (2) a Notice of Appeal (with appeal fee) in compliance with 37 CFR 41. 31; or (3) a Request for Continued Examination (RCE) in compliance with 37 CFR 1. 114 if this is a utility or plant application. Note that RCEs are not permitted in design applications. The reply must be filed within one of the following time periods: a) U The period for reply expires _ _ months from the mailing date of the final rejection. b) » The period for reply expires on: (1) the mailing date of this Advisory Action; or (2) the date set forth in the final rejection, whichever is later. In no event, however, will the statutory period for reply expire later than SIX MONTHS from the mailing date of the final rejection. c) A prior Advisory Action was mailed more than 3 months after the mailing date of the final rejection in response to a first after - final reply filed within 2 months of the mailing date of the final rejection. The current period for reply expires months from the mailing date of the prior Advisory Action or SIX MONTHS from the mailing date of the final rejection, whichever is earlier. Examiner Note: If box 1 is checked, check either box (a), (b) or (c) . ONLY CHECK BOX (b) WHEN THIS ADVISORY ACTION IS THE FIRST RESPONSE TO APPLICANT'S FIRST AFTER - FINAL REPLY WHICH WAS FILED WITHIN TWO MONTHS OF THE FINAL REJECTION. ONLY CHECK BOX (C) IN THE LIMITED SITUATION SET FORTH UNDER BOX (C) . See MPEP 706. 07 (f) . Extensions of time may be obtained under 37 CFR 1. 136 (a) . The date on which the petition under 37 CFR 1. 136 (a) and the appropriate extension fee have been filed is the date for purposes of determining the period of extension and the corresponding amount of the fee. The appropriate extension fee under 37 CFR 1. 17 (a) is calculated from: (1) the expiration date of the shortened statutory period for reply originally set in the final Office action; or (2) as set forth in (b) or (c) above, if checked. Any reply received by the Office later than three months after the mailing date of the final rejection, even if timely filed, may reduce any earned patent term adjustment. See 37 CFR 1. 704 (b) . NOTICE OF APPEAL 2. The Notice of Appeal was filed on _ . A brief in compliance with 37 CFR 41. 37 must be filed within two months of the date of filing the Notice of Appeal (37 CFR 41. 37 (a)), or any extension thereof (37 CFR 41. 37 (e)), to avoid dismissal of the appeal. Since a Notice of Appeal has been filed, any reply must be filed within the time period set forth in 37 CFR 41. 37 (a) . AMENDMENTS 3. The proposed amendments filed after a final rejection, but prior to the date of filing a brief, will not be entered because a) They raise new issues that would require further consideration and / or search (see NOTE below); b) They raise the issue of new matter (see NOTE below); c) U They are not deemed to place the application in better form for appeal by materially reducing or simplifying the issues for appeal; and / or d) D They present additional claims without canceling a corresponding number of finally rejected claims. NOTE: _ . (See 37 CFR 1. 116 and 41. 33 (a)) . The amendments are not in compliance with 37 CFR 1. 121. See attached Notice of Non - Compliant Amendment (PTOL - 324) . Applicant's reply has overcome the following rejection (s): . U Newly proposed or amended claim (s) _ would be allowable if submitted in a separate, timely filed amendment canceling the non allowable claim (s) . 7. ^ For purposes of appeal, the proposed amendment (s): (a) I will not be entered, or (b) will be entered, and an explanation of how the new or amended claims would be rejected is provided below or appended. AFFIDAVIT OR OTHER EVIDENCE 8. D A declaration (s) / affidavit (s) under 37 CFR 1. 130 (b) was / were filed on _ 9. The affidavit or other evidence filed after final action, but before or on the date of filing a Notice of Appeal will not be entered because applicant failed to provide a showing of good and sufficient reasons why the affidavit or other evidence is necessary and was not earlier presented. See 37 CFR 1. 116 (e) . 10. The affidavit or other evidence filed after the date of filing the Notice of Appeal, but prior to the date of filing a brief, will not be entered because the affidavit or other evidence failed to overcome all rejections under appeal and / or appellant fails to provide a showing of good and sufficient reasons why it is necessary and was not earlier presented. See 37 CFR 41. 33 (d) (1) . 11. The affidavit or other evidence is entered. An explanation of the status of the claims after entry is below or attached. REQUEST FOR RECONSIDERATION / OTHER 12. The request for reconsideration has been considered but does NOT place the application in condition for allowance because: See Continuation Sheet. 13. Note the attached Information Disclosure Statement (s) . (PTO / SB / 08) Paper No (s) . 14. Other: STATUS OF CLAIMS 15. The status of the claim (s) is (or will be) as follows: Claim (s) allowed: Claim (s) objected to: Claim (s) rejected: 23, 25, 26, 30, 32, 33, 37, 39 and 40. Claim (s) withdrawn from consideration: VOGA VYUK TING CHOI / Primary Examiner, Art Unit 2153U.S. Patent and Trademark Office PTOL - 303 (Rev. 08 - 2013) Advisory Action Before the Filing of an Appeal Brief Part Exp12. 728161104 asek .) Continuation Sheefp902 - 3 00080 - ADA - JCM Document 30 - 8 Filed 10 / 11 / 18 Page 87 of 127 Fasofication No. 44 / 059, 192 Continuation of 12. does NOT place the application in condition for allowance because: This office action is in response to applicant's communication filed on 10 / 31 / 2016 in response to Final office action mailed on 08 / 29 / 2016. No claims are amended, canceled or added or canceled. Claims 23, 25, 26, 30, 32, 33, 37, 39 and 40 are pending in the application. Applicant's argument with respect to claims 23, 30 and 37 states as " Janssens teaches away from determining to enable initial communication between the first user and the second user in response to determining that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indicating regarding the first user " . In response to Applicant's argument, the Examiner has stated in the previous office action mailed on 08 / 29 / 2016 that the Janseens reference explicitly teach " enabling communication between the first user and the second user in response to determining that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indicating regarding the first user " when the Janssens reference explicitly teach a bidirectional interaction or communication is created or enabled when two users indicate a " like " for the other. Both users can enable communication such as adding each other on their contact lists and / or they can sent a notification message, sound, graphic or the like (See Janseens, para. [ 0053), para. 10064) and para. [ 0065 ] and para. [ 0094 ]) . For instance, if user A " likes " user B, user B likes user A back, a link is created. User A and user B can communicate with each other by adding each other to the contact list and the system would send a message to both users saying " you both link " (See Janseens para. [ 0094 ] and para. [ 0095 ]) . User A and user B can start a bidirectional interaction or communication after both of them received a message " you both link " . However, the Janssens reference does not explicitly states whether the enabled communication is the first or the initial communication for the first and the second user after the system has determined that both users have expressed their positive preferences (e. g. the enabled communication can be the first communication or not the first communication) and only relied on the Benschop reference to teach enabling an initial communication between the first and the second user in response to determining that both users have expressed interest or approvals (See Benschop, para. [ 0060 ]) . The Benschop reference discloses an approval module allows to establish or exchange a communication between a sender and an addressee only if both the sender and the addressee have signaled approval for the communication. Thus, it is reasonable for one of ordinary skill in the art at the time of invention was made to modify the enabling communication module of the Janseens's system to include an approval module, as taught by Benschop to filter out unwanted messages do not have mutual approval of establishing a communication (See Benschop, para. [ 0060 ] and abstract) . Applicant further argues that the Janssens reference disclose that users can communicate with each other prior to the " linking ' as stated in paragraphs of 52 - 53 of Janssens. In response to Applicant's argument, the Examiner disagrees because in view of the Janseens reference (para. 00521 - 10053 ]), the passages state that " a user can be interested in the user whose card is being displayed even when the other user does not indicate interest. The system triggers a series of actions, such as adding the user whose card is being displayed to the current user's contact list. A user who has been liked may be notified of the identity of the user who indicated the " like ", maybe notified of the existence of the " like " without disclosure of the user, or not notified at all " . In these passages, the Examiner can only conclude there is a unidirectional communication may be taken place while user is searching for a perfect match, and wants to point out to Applicant that the Examiner has relied on para. [ 0053), para. [ 0064 ] and para. [ 0065 ] and para. 10094) of the Janseens reference to teach " enabling communication between the first user and the second user in response to determining that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indicating regarding the first user ", and the enabled communication between the first user and the second user is a bidirectional interaction or communication, when two users indicate a " like " for the other. Applicant further argues that in paragraph 56 of Janssens discloses users setting preferences but otherwise allowing open communication between users of the system and paragraph 178 of Janssens addresses a " speed dating " situation where users who have expressed no preference for other users are forced to chat with another for a period of time. In response to Applicant's argument, the Examiner disagrees because in view of the Janseens reference (para. [ 0056 ]), the chat sessions may or may not be conducted between users of the system, since users can specify rules not to receive any chat messages and may not have any bidirectional communication. Further, in view of para. (0178 ] of Janssens, the system would only paired with the users considered to be most likely to be interesting to the other user, and the system retrieves information if users have visited, liked or linked with each other through the normal card - feed system. No users are forced to chat with another users when there are not willing to in the speed dating situation. In addition, In paragraph [ 0184 ] of Janseens, the system will inhibit communicating between the users during the session e. g. they will not be permitted to talk or chat to each other via the system when only one user liked the other one during the pairing process (See Janseens Figure 16, item 1607 and item 1609) . Therefore for at least the reasons stated above, the final rejection office action mailed on 08 / 29 / 2016 rejecting all claims is still maintained. . Ex. F - 279 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 076533. 0146 14 / 059, 192 OK TO ENTER: / Y. c / IN THE UNITED STATES PATENT AND TRADEMARK OFFICE In re Application of: Serial No .: Filing Date: Group Art Unit: Examiner: Confirmation No .: Sean Rad et al. 14 / 059, 192 October 21, 2013 2164 Yuk Ting Choi 1044 Title: MATCHING PROCESS SYSTEM AND METHOD Commissioner for Patents P. O. Box 1450 Alexandria, VA 22313 - 1450 RESPONSE TO OFFICE ACTION PURSUANT TO 37 C. F. R. $ 1. 111 In response to the Office Action dated August 29, 2016 ("Office Action"), Applicants respectfully request the Examiner to reconsider the rejections of the claims in view of the following amendments and remarks. 28090902 Ex. F - 280 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 083523. 0118 14 / 059, 192 IN THE UNITED STATES PATENT AND TRADEMARK OFFICE In re Application of: Serial No .: Sean Rad et al. 14 / 059, 192 October 21, 2013 2164 Filing Date: Group Art Unit: Examiner: Confirmation No .: Yuk Ting Choi 1044 Title: MATCHING PROCESS SYSTEM AND METHOD Commissioner for Patents P. O. Box 1450 Alexandria, VA 22313 - 1450 SUPPLEMENTAL RESPONSE TO OFFICE ACTION Applicant responded to the final Office Action dated August 29, 2016 ("Office Action") on October 31, 2016 ("Initial Response") . Since then, new evidence was published on November 3, 2016 by The Wall Street Journal supporting Applicant's position that its claims are not obvious. Therefore, Applicant respectfully requests that the Examiner consider this supplemental response which discusses this new evidence in view of the Initial Response. 30294201 Ex. F - 281 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 083523. 0118 14 / 059, 192 In the Claims: For the convenience of the Examiner, all pending claims are set forth below, whether or not an amendment is made. Please amend the claims as follows: 1. - 22. (Canceled) 23. (Previously Presented) A computer implemented method of profile matching, comprising: electronically receiving a first request for matching, the first request electronically submitted by a first user using a first electronic device; determining a set of potential matches for the first user in response to receiving the first request; causing the display of a graphical representation of a first potential match of the set of potential matches to the first user on a graphical user interface of the first electronic device, the first potential match corresponding to a second user; determining that the first user expressed a positive preference indication regarding the first potential match at least by determining that the first user performed a first swiping gesture associated with the graphical representation of the first potential match on the graphical user interface; in response to determining that the first user expressed the positive preference indication regarding the first potential match, automatically causing the graphical user interface to display a graphical representation of a second potential match of the set of potential matches instead of the graphical representation of the first potential match; determining that the second user has expressed a positive preference indication regarding the first user after determining that the first user expressed the positive preference indication regarding the first potential match; determining to enable initial communication between the first user and the second user in response to determining that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user; 30294201 Ex. F - 282 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 083523. 0118 14 / 059, 192 in response to determining to enable initial communication between the first user and the second user, causing the graphical user interface to display to the first user the graphical representation of the first potential match; determining that the first user expressed a negative preference indication regarding a third potential match of the set of potential matches at least by determining that the first user performed a second swiping gesture associated with a graphical representation of the third potential match on the graphical user interface, the second swiping gesture different than the first swiping gesture, the third potential match corresponding to a third user; preventing communication between the first user and the third user after determining that the first user has expressed the negative preference indication regarding the third user; determining that the first user expressed a positive preference indication regarding a fourth potential match of the set of potential matches at least by determining that the first user performed the first swiping gesture associated with a graphical representation of the fourth potential match on the graphical user interface, the fourth potential match corresponding to a fourth user; and preventing communication between the first user and the fourth user after determining that the fourth user has expressed a negative preference indication regarding the first user. on 24. (Canceled) 25. (Previously Presented) The method of Claim 23, further comprising: in response to determining that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user, causing the display of a graphical notification, on the graphical user interface of the first electronic device, that a match exists between the first user and the second user, the graphical notification comprising a user interface control enabling a text area to be presented to the first user. 30294201 Ex. F - 283 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 083523. 0118 14 / 059, 192 26. (Previously Presented) The method of Claim 23, wherein the set of potential matches for the first user comprises one or more potential matches that are each associated with a geographic location within a threshold distance of a geographic location associated with the first user, the threshold distance being a stored value. 27. (Canceled) 28. (Canceled) 29. (Canceled) 30294201 Ex. F - 284 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 083523. 0118 14 / 059, 192 30. (Previously Presented) A non - transitory computer - readable medium comprising instructions that, when executed by a processor, are configured to: electronically receive a first request for matching, the first request electronically submitted by a first user using a first electronic device; determine a set of potential matches for the first user in response to receiving the first request; cause the display of a graphical representation of a first potential match of the set of potential matches to the first user on a graphical user interface of the first electronic device, the first potential match corresponding to a second user; determine that the first user expressed a positive preference indication regarding the first potential match at least by determining that the first user performed a first swiping gesture associated with the graphical representation of the first potential match on the graphical user interface; in response to the determination that the first user expressed the positive preference indication regarding the first potential match, automatically cause the graphical user interface to display a graphical representation of a second potential match of the set of potential matches instead of the graphical representation of the first potential match; determine that the second user has expressed a positive preference indication regarding the first user after determining that the first user expressed the positive preference indication regarding the first potential match; determine to enable initial communication between the first user and the second user in response to the determination that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user; in response to the determination to enable initial communication between the first user and the second user, cause the graphical user interface to display to the first user the graphical representation of the first potential match; determine that the first user expressed a negative preference indication regarding a third potential match of the set of potential matches at least by determining that the first user performed a second swiping gesture associated with a graphical representation of the third 30294201 Ex. F - 285 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 083523. 0118 14 / 059, 192 potential match on the graphical user interface, the second swiping gesture different than the first swiping gesture, the third potential match corresponding to a third user; prevent communication between the first user and the third user after determining that the first user has expressed the negative preference indication regarding the third user; determine that the first user expressed a positive preference indication regarding a fourth potential match of the set of potential matches at least by determining that the first user performed the first swiping gesture associated with a graphical representation of the fourth potential match on the graphical user interface, the fourth potential match corresponding to a fourth user; and prevent communication between the first user and the fourth user after determining that the fourth user has expressed a negative preference indication regarding the first user. 31. (Canceled) 32. (Previously Presented) The medium of Claim 30, further comprising instructions configured to, in response to the determination that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user, cause the display of a graphical notification, on the graphical user interface of the first electronic device, that a match exists between the first user and the second user, the graphical notification comprising a user interface control enabling a text area to be presented to the first user. 33. (Previously Presented) The medium of Claim 30, wherein the set of potential matches for the first user comprises one or more potential matches that are each associated with a geographic location within a threshold distance of a geographic location associated with the first user, the threshold distance being a stored value. 34. (Canceled) 35. (Canceled) 30294201 Ex. F - 286 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 083523. 0118 14 / 059, 192 ment 36. (Canceled) 30294201 Ex. F - 287 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 083523. 0118 14 / 059, 192 37. (Previously Presented) A system for profile matching, comprising: an interface operable to: electronically receive a first request for matching, the first request electronically submitted by a first user using a first electronic device; and a processor coupled to the interface and operable to: determine a set of potential matches for the first user in response to receiving the first ponse to receiving the first er in ес request; cause the interface to display a graphical representation of a first potential match of the set of potential matches to the first user on a graphical user interface of the first electronic device, the first potential match corresponding to a second user; determine that the interface has received a positive preference indication from the first user regarding the first potential match at least by determining that the first user performed a first swiping gesture associated with the graphical representation of the first potential match on the graphical user interface; automatically cause the interface to remove the presentation of the first potential match from the graphical user interface in response to detecting the gesture and cause the interface to present, on the graphical user interface, a second potential match of the set of potential matches to the first user; determine that the second user has expressed a positive preference indication regarding the first user after determining that the first user expressed the positive preference indication regarding the first potential match; and determine to enable initial communication between the first user and the second user in response to the determination that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user; in response to the determination to enable initial communication between the first user and the second user, cause the graphical user interface to display to the first user the graphical representation of the first potential match; determine that the first user expressed a negative preference indication regarding a third potential match of the set of potential matches at least by determining that the first user Псе performed a second swiping gesture associated with a graphical representation of the third 30294201 Ex. F - 288 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 083523. 0118 14 / 059, 192 potential match on the graphical user interface, the second swiping gesture different than the first swiping gesture, the third potential match corresponding to a third user; prevent communication between the first user and the third user after determining that the first user has expressed the negative preference indication regarding the third user; determine that the first user expressed a positive preference indication regarding a fourth potential match of the set of potential matches at least by determining that the first user performed the first swiping gesture associated with a graphical representation of the fourth potential match on the graphical user interface, the fourth potential match corresponding to a fourth user; and prevent communication between the first user and the fourth user after determining that the fourth user has expressed a negative preference indication regarding the first user. 38. (Canceled) 39. (Previously Presented) The system of Claim 37, the processor further operable to, in response to the determination that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user, cause the display of a graphical notification, on the graphical user interface of the first electronic device, that a match exists ice between the first user and the second user, the graphical notification comprising a user interface control enabling a text area to be presented to the first user. 40. (Previously Presented) The system of Claim 37, wherein the set of potential matches for the first user comprises one or more potential matches that are each associated with a geographic location within a threshold distance of a geographic location associated with the first user, the threshold distance being a stored value. 41. (Canceled) (Canceled) 30294201 Ex. F - 289 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 083523. 0118 14 / 059, 192 10 43. (Canceled) 30294201 Ex. F - 290 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 083523. 0118 14 / 059, 192 11 REMARKS In the Initial Response, Applicant traversed the Section 103 rejections of the pending claims by, in part, discussing objective evidence demonstrating that the claims are not obvious. Initial Response at 13 - 16. In particular, Applicant provided evidence that embodiments of the claims were commercially successful and copied by others. Id. Applicant respectfully requests that the Examiner consider the new evidence discussed below that also demonstrates that the claims are commercially successful and copied by others. On November 3, 2016, The Wall Street Journal published an article that discusses embodiments of Applicant's claims. The Wall Street Journal stated: For the millennial generation, the lingo of " swiping " is painfully obvious. But it didn ' t even exist until 2013, when the Tinder app introduced the finger - flicking gesture into its interface for choosing a date. When looking at the profile photo of a potential match, a dismissive swipe to the left moves on to the next prospect, while a swipe to the right indicates interest. And if the right - swipe is mutual, dating rituals can commence via instant messaging. el Tinder's massive success, with users making more than a billion swipes a day, has led to an array of other apps adopting the swipe - to - like approach. " Swiping " has even permeated the language, with " swipe left " used as a general metaphor for rejection and " swipe right for acceptance and openness. Appendix 11 at 2. Notably, the article attributes the commercial success and popularity of Applicant's product to the claimed features at issue in this patent application. In addition, the article mentions that others have copied the claimed features embodied in Applicant's product. This new article is in accord with the ten other references submitted by Applicant in the Initial Response; this overwhelming, objective evidence demonstrates that the claims are not obvious. Therefore, Applicant respectfully requests that the pending claims be allowed. 30294201 Ex. F - 291 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 083523. 0118 14 / 059, 192 12 CONCLUSION Applicant has made an earnest attempt to place this case in condition for allowance. For the foregoing reasons and for other reasons clearly apparent, Applicant respectfully request reconsideration and full allowance of all pending claims. If the Examiner feels that a telephone conference would advance prosecution of this application in any manner, the Examiner is invited to contact Roshan Mansinghani, Attorney for Applicant, at the Examiner's convenience at (214) 953 - 6737. Although Applicant believes no other fees are due, the Commissioner is authorized to charge any necessary additional fees and credit any overpayments to Deposit Account No. 02 - 0384 of BAKER BOTTS L. L. P. Respectfully submitted, BAKER BOTTS L. L. P. Attorneys for Applicant lah Roshan S. Mansinghani Reg. No. 62, 429 (214) 953 - 6737 Date: 14 / 9 / 2016 Correspondence Address: Customer No: 05073 30294201 Ex. F - 292 27 APPENDIX 11 Ex. F - 293 27 THE WALL STREET JOURNAL. This copy is for your personal, non - commercial use only. To order presentation - ready copies for distribution to your colleagues, clients or customers visit http: / / www. djreprints. com. http: / / www. wsj. com / articles / why - millennials - swipe - right - on - swiping - 1478187319 LIFE | IDEAS | WORD ON THE STREET Why Millennials Swipe Right On ' Swiping ' A TV show capitalizes on an older generation's incomprehension PHOTO: ISTOCK By BEN ZIMMER Nov. 3, 2016 11: 35 a. m. ET In the new CBS comedy " The Great Indoors, " 20 - somethings and 40 - somethings face off across a divide so stark that it can seem like the two generations are speaking entirely different languages. Ex. F - 294 27 Take this week's episode, in which the show's older protagonist Jack (played by Joel McHale) tries to navigate the uncertain terrain of online dating, with the help of his millennial office - mates. Jack's crash course in using dating apps begins with the basics: " If you like someone, swipe right. If you don ' t, swipe left. " For the millennial generation, the lingo of " swiping " is painfully obvious. But it didn ' t even exist until 2013, when the Tinder app introduced the finger - flicking gesture into its interface for choosing a date. When looking at the profile photo of a potential match, a dismissive swipe to the left moves on to the next prospect, while a swipe to the right indicates interest. And if the right - swipe is mutual, dating rituals can commence via instant messaging. Tinder's massive success, with users making more than a billion swipes a day, has led to an array of other apps adopting the swipe - to - like approach. " Swiping " has even permeated the language, with " swipe left " used as a general metaphor for rejection and " swipe right " for acceptance and openness. In an issue of the online magazine Rookie, editor in chief Tavi Gevinson, now 20, wrote about the need for taking bold steps: " swipe right, be vulnerable and set ambitious goals. " And in a recent comic book, the character Deadpool says, " I ' m just gonna swipe left on this whole fight if that's cool. " Like much of the millennial lexicon, " swiping " is born out of interactions with new communication technology. Mike Gibbons, the creator and executive producer of " The Great Indoors, " told me that the idea for the show came about when he tried to understand the tech - driven world of the young staffers he worked with on " The Late Late Show with James Corden, " where he was the head writer, When it comes to innovative language, Mr. Gibbons, who is in his late 40s, observed that the churn is faster than ever before. " Even people in their late 20s may feel old, like they ' re not speaking the same language as the new wave coming in, " he said. That presents a challenge when writing for " The Great Indoors, " as he finds that slang terms that are new to him - like " turnt " for " intoxicated " or " woke " for " socially aware " - may already be considered passé among the millennial set. " The Great Indoors " has left some critics outdoors: Earlier this week on the review aggregator Metacritic, the show had a 51 % rating. As for " swiping, " it may already be on Ex. F - 295 27 its way out. Consider the case of Hinge, once a Tinder - like app for finding dates, which has moved away from the swiping model and now markets itself as a " relationship app. " As Hinge's FAQ page explains, " We scrapped our old app because we realized the world of mindless swiping was ruining romance. " Or as an email to users succinctly put it, " We ' ve swiped left on swiping. " MORE FROM WORD ON THE STREET • Talk of Wave Election ' Rises, But What is it ? Och 27, 2016 • How ' Special Sauce ' Moved From Big Macs to Everywhere Oct. 21, 2016 • ' Pixel: From a 1925 Lab to a Google Smartphone Oct 12, 2016. ' Present ' Regains Its Meaning as a State of Mind Oci. 7, 2016 # Wild Cards — in Politics, Postseason Sports and Poker Sept. 30, 2016 Copyright 2014 Dow Jones & Company, Inc. All Rights Reserved This copy is for your personal, non - commercial use only. Distribution and use of this material are govemed by our Subscriber Agreement and by copyright law. For non - personal use or to order multiple copies, please contact Dow Jones Reprints at 1 - 800 - 843 - 0008 or visit www. djreprints. com. . . Ex. F - 296. . 296 27 ATTORNEY DOCKET NUMBER 083523. 0118 PATENT APPLICATION USSN 14 / 059, 192 1 of 2 IN THE UNITED STATES PATENT AND TRADEMARK OFFICE In re Application of: Sean Rad et al. Serial No .: 14 / 059, 192 October 21, 2013 Filing Date: Group Art Unit: 2164 Examiner: Confirmation No .: Yuk Ting Choi 1044 MATCHING PROCESS SYSTEM AND METHOD Title: DECLARATION UNDER 37 C. F. R. $ 1. 132 I, Roshan S. Mansinghani, hereby declare the following: 1. I am an attorney for the Applicant, Tinder, Inc. ("Tinder") . ni I understand that Tinder is the sole Assignee of United States Patent Application Serial No. 14 / 059, 192 ("Application") . mi Attached to Applicant's submission dated November 9, 2016 is Appendix 11. Appendix 11 is a printout performed on November 7, 2016 of the following webpage: http: / / www. wsj. com / articles / why - millennials - swipe - right - on - swiping - 1478187319 5. I hereby declare that all statements made herein of my own knowledge are true and that all statements made on information and belief are believed to be true, and further that these statements were made with the knowledge that willful false statements and the like so made are punishable by fine or imprisonment, or both, under Section 1001 of Title 18 of the United States Code, and that such willful statements may jeopardize the validity of the application or any patent issuing therefrom. Ex. F - 297 27 = = ATTORNEY DOCKET NUMBER 083523. 0118 PATENT APPLICATION USSN 14 / 059, 192 2 of 2 By: M z ' Roshan S. Mansinghani _ Date: 11 / 9 / 2016 Ex. F - 298 Case 6: 18 - CV - 00080 - ADA - JCTI Document 30 - 8 Filed TOMT1718 Page 107 of TZT Electronic Acknowledgement Receipt EFS ID: 27461900 14059192 14059192 Application Number: Application Number: International Application Number: International Application Number: Confirmation Number: Confirmation Number: 1044 1044 Title of Invention: Matching Process System And Method First Named Inventor / Applicant Name: Sean Rad Customer Number: 5073 Filer: Filer: Roshan Suresh Mansinghani / Laurie Scott Filer Authorized By: Roshan Suresh Mansinghani Attorney Docket Number: Receipt Date: 083523. 0118 083523. 0118 09 - NOV - 2016 09 - NOV - 2016 21 - OCT - 2013 21 - OCT - 2013 Filing Date: Filing Date: Time Stamp: 15: 04: 25 Application Type: Utility under 35 USC 111 (a) Payment information: Submitted with Payment no File Listing: Document Number Document Description File Name File Size (Bytes) / Message Digest Multi Part / . zip Pages (if appl .) 734994 0835230118SuppResp. PDF yes efc3276602fb3a5131610fa017e2cf09a705a 603 Ex. F - 299 Case 6: 18 - CV - 00080 - ADA - JAMin Dogument 3 Multipart Descriptio Files 12 hestription 108 Of 127 files in. zip description Document Description Start Start Supplemental Response or Supplemental Amendment | Claims | n Applicant Arguments / Remarks Made in an Amendment = | Warnings: Information: 46601 2 Affidavit - traversing rejectns or objectns rule 132 0835230118Dec132. PDF no a470bd9db1d18529d4aa6be6384768f4dce 46e9c Warnings: Information: Total Files Size (in bytes), 781595 This Acknowledgement Receipt evidences receipt on the noted date by the USPTO of the indicated documents, characterized by the applicant, and including page counts, where applicable. It serves as evidence of receipt similar to a Post Card, as described in MPEP 503. 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TOTAL TOTAL APPLICATION AS AMENDED - PART II (Column 1) (Column 2) (Column 3) 11 / 09 / 2016 CLAIMS REMAININ AFTER AMENDMENT HIGHEST NUMBER PREVIOUSLY PAID FOR PRESENT EXTRA RATE ($) ADDITIONAL FEE ($) * * X $ = AMENDMENT Total (37 CFR * 9 Minus Minus * * 21 1. 16 (0)) Independent Minus Minus * * * 3 (37 CFR 1. 16 (h) Application Size Fee (37 CFR 1. 16 (s)) * * * X $ = FIRST PRESENTATION OF MULTIPLE DEPENDENT CLAIM (37 CFR 1. 16 ()) TOTAL ADD ' L FEE (Column 1) (Column 2) (Column 3) CLAIMS REMAINING AFTER AMENDMENT HIGHEST NUMBER PREVIOUSLY PAID FOR PRESENT EXTRA RATE ($) ADDITIONAL FEE ($) Minus Minus * * * * Total (37 CFR 1. 16 (i)) Independent (37 CFR 1. 16 (hồ) x $ x $ AMENDMENT = = Minus Minus * * * * * * - Application Size Fee (37 CFR 1. 16 (s)) D FIRST PRESENTATION OF MULTIPLE DEPENDENT CLAIM (37 CFR 1. 16 ())) TOTAL ADD ' L FEE * If the entry in column 1 is less than the entry in column 2, write " 0 " in column 3. LIE * * If the " Highest Number Previously Paid For " IN THIS SPACE is less than 20, enter " 20 " . KATRINA. TURNER * * * If the " Highest Number Previously Paid For " IN THIS SPACE is less than 3, enter " 3 " . The " Highest Number Previously Paid For " (Total or Independent) is the highest number found in the appropriate box in column 1. This collection of information is required by 37 CFR 1. 16. The information is required to obtain or retain a benefit by the public which is to file (and by the USPTO to process) an application. Confidentiality is governed by 35U.S. C. 122 and 37 CFR 1. 14. This collection is estimated to take 12 minutes to complete, including gathering, preparing, and submitting the completed application form to the USPTO. Time will vary depending upon the individual case. Any comments on the amount of time you require to complete this form and / or suggestions for reducing this burden, should be sent to the Chief Information Officer,U.S. Patent and Trademark Office,U.S. Department of Commerce, P. O. Box 1450, Alexandria, VA 22313 - 1450. DO NOT SEND FEES OR COMPLETED FORMS TO THIS ADDRESS. SEND TO: Commissioner for Patents, P. O. Box 1450, Alexandria, VA 22313 - 1450. If you need assistance in completing the form, call 1 - 800 - PTO - 9199 and select option 2 Ex. F - 301 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 076533. 0146 14 / 059, 192 IN THE UNITED STATES PATENT AND TRADEMARK OFFICE Sean Rad et al. 14 / 059, 192 October 21, 2013 In re Application of: Serial No .: Filing Date: Group Art Unit: Examiner: Confirmation No .: 2164 Yuk Ting Choi 1044 Title: MATCHING PROCESS SYSTEM AND METHOD Commissioner for Patents P. O. Box 1450 Alexandria, VA 22313 - 1450 RESPONSE TO OFFICE ACTION PURSUANT TO 37 C. F. R. $ 1. 111 In response to the Office Action dated August 29, 2016 ("Office Action"), Applicants respectfully request the Examiner to reconsider the rejections of the claims in view of the following amendments and remarks. 28090902 Ex. F - 302 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 076533. 0146 14 / 059, 192 In the Claims For the convenience of the Examiner, all pending claims are set forth below, whether or not an amendment is made. Please amend the claims as follows: 1. - 22. (Canceled) 23. (Previously Presented) A computer implemented method of profile matching, comprising: electronically receiving a first request for matching, the first request electronically submitted by a first user using a first electronic device; determining a set of potential matches for the first user in response to receiving the first request; causing the display of a graphical representation of a first potential match of the set of potential matches to the first user on a graphical user interface of the first electronic device, the first potential match corresponding to a second user; determining that the first user expressed a positive preference indication regarding the first potential match at least by determining that the first user performed a first swiping gesture associated with the graphical representation of the first potential match on the graphical user interface; in response to determining that the first user expressed the positive preference indication regarding the first potential match, automatically causing the graphical user interface to display a graphical representation of a second potential match of the set of potential matches instead of the graphical representation of the first potential match; determining that the second user has expressed a positive preference indication regarding the first user after determining that the first user expressed the positive preference indication regarding the first potential match; determining to enable initial communication between the first user and the second user in response to determining that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user; 28090902 Ex. F - 303 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 076533. 0146 14 / 059, 192 in response to determining to enable initial communication between the first user and the second user, causing the graphical user interface to display to the first user the graphical representation of the first potential match; determining that the first user expressed a negative preference indication regarding a third potential match of the set of potential matches at least by determining that the first user performed a second swiping gesture associated with a graphical representation of the third potential match on the graphical user interface, the second swiping gesture different than the first swiping gesture, the third potential match corresponding to a third user; preventing communication between the first user and the third user after determining that the first user has expressed the negative preference indication regarding the third user; determining that the first user expressed a positive preference indication regarding a fourth potential match of the set of potential matches at least by determining that the first user performed the first swiping gesture associated with a graphical representation of the fourth potential match on the graphical user interface, the fourth potential match corresponding to a fourth user; and preventing communication between the first user and the fourth user after determining that the fourth user has expressed a negative preference indication regarding the first user. 24. (Canceled) 25. (Previously Presented) The method of Claim 23, further comprising: in response to determining that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user, causing the display of a graphical notification, on the graphical user interface of the first electronic device, that a match exists between the first user and the second user, the graphical notification comprising a user interface control enabling a text area to be presented to the first user. 28090902 Ex. F - 304 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 076533. 0146 14 / 059, 192 26. (Previously Presented) The method of Claim 23, wherein the set of potential matches for the first user comprises one or more potential matches that are each associated with a geographic location within a threshold distance of a geographic location associated with the first user, the threshold distance being a stored value. 27. (Canceled) 28. (Canceled) o 29. (Canceled) 28090902 Ex. F - 305 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 076533. 0146 14 / 059, 192 5 30. (Previously Presented) A non - transitory computer - readable medium comprising instructions that, when executed by a processor, are configured to: electronically receive a first request for matching, the first request electronically submitted by a first user using a first electronic device; determine a set of potential matches for the first user in response to receiving the first request; cause the display of a graphical representation of a first potential match of the set of potential matches to the first user on a graphical user interface of the first electronic device, the first potential match corresponding to a second user; determine that the first user expressed a positive preference indication regarding the first potential match at least by determining that the first user performed a first swiping gesture associated with the graphical representation of the first potential match on the graphical user interface; in response to the determination that the first user expressed the positive preference indication regarding the first potential match, automatically cause the graphical user interface to display a graphical representation of a second potential match of the set of potential matches instead of the graphical representation of the first potential match; determine that the second user has expressed a positive preference indication regarding the first user after determining that the first user expressed the positive preference indication regarding the first potential match; determine to enable initial communication between the first user and the second user in response to the determination that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user; in response to the determination to enable initial communication between the first user and the second user, cause the graphical user interface to display to the first user the graphical representation of the first potential match; determine that the first user expressed a negative preference indication regarding a third potential match of the set of potential matches at least by determining that the first user performed a second swiping gesture associated with a graphical representation of the third 28090902 Ex. F - 306 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 076533. 0146 14 / 059, 192 potential match on the graphical user interface, the second swiping gesture different than the first swiping gesture, the third potential match corresponding to a third user; prevent communication between the first user and the third user after determining that the first user has expressed the negative preference indication regarding the third user; determine that the first user expressed a positive preference indication regarding a fourth potential match of the set of potential matches at least by determining that the first user performed the first swiping gesture associated with a graphical representation of the fourth potential match on the graphical user interface, the fourth potential match corresponding to a fourth user; and prevent communication between the first user and the fourth user after determining that the fourth user has expressed a negative preference indication regarding the first user. 31. (Canceled) 32. (Previously Presented) The medium of Claim 30, further comprising instructions configured to, in response to the determination that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user, cause the display of a graphical notification, on the graphical user interface of the first electronic device, that a match exists between the first user and the second user, the graphical notification comprising a user interface control enabling a text area to be presented to the first user. 33. (Previously Presented) The medium of Claim 30, wherein the set of potential matches for the first user comprises one or more potential matches that are each associated with a geographic location within a threshold distance of a geographic location associated with the first user, the threshold distance being a stored value. 34. (Canceled) 35. (Canceled) 28090902 Ex. F - 307 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 076533. 0146 14 / 059, 192 36. (Canceled) 28090902 Ex. F - 308 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 076533. 0146 14 / 059, 192 37. (Previously Presented) A system for profile matching, comprising: an interface operable to: electronically receive a first request for matching, the first request electronically submitted by a first user using a first electronic device; and a processor coupled to the interface and operable to: determine a set of potential matches for the first user in response to receiving the first request; cause the interface to display a graphical representation of a first potential match of the set of potential matches to the first user on a graphical user interface of the first electronic device, the first potential match corresponding to a second user; determine that the interface has received a positive preference indication from the first user regarding the first potential match at least by determining that the first user performed a first swiping gesture associated with the graphical representation of the first potential match on the graphical user interface; automatically cause the interface to remove the presentation of the first potential match from the graphical user interface in response to detecting the gesture and caus interface to present, on the graphical user interface, a second potential match of the set of potential matches to the first user; determine that the second user has expressed a positive preference indication regarding the first user after determining that the first user expressed the positive preference indication regarding the first potential match; and determine to enable initial communication between the first user and the second user in response to the determination that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user; in response to the determination to enable initial communication between the first user and the second user, cause the graphical user interface to display to the first user the graphical representation of the first potential match; determine that the first user expressed a negative preference indication regarding a third potential match of the set of potential matches at least by determining that the first user performed a second swiping gesture associated with a graphical representation of the third 28090902 Ex. F - 309 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 076533. 0146 14 / 059, 192 potential match on the graphical user interface, the second swiping gesture different than the first swiping gesture, the third potential match corresponding to a third user; prevent communication between the first user and the third user after determining that the first user has expressed the negative preference indication regarding the third user; determine that the first user expressed a positive preference indication regarding a fourth potential match of the set of potential matches at least by determining that the first user performed the first swiping gesture associated with a graphical representation of the fourth potential match on the graphical user interface, the fourth potential match corresponding to a fourth user; and prevent communication between the first user and the fourth user after determining that the fourth user has expressed a negative preference indication regarding the first user. 38. (Canceled) 39. (Previously Presented) The system of Claim 37, the processor further operable to, in response to the determination that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user, cause the display of a graphical notification, on the graphical user interface of the first electronic device, that a match exists between the first user and the second user, the graphical notification comprising a user interface control enabling a text area to be presented to the first user, nce 40. (Previously Presented) The system of Claim 37, wherein the set of potential matches for the first user comprises one or more potential matches that are each associated with a geographic location within a threshold distance of a geographic location associated with the first user, the threshold distance being a stored value. 41. (Canceled) 42. (Canceled) 28090902 Ex. F - 310 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 076533. 0146 14 / 059, 192 43. (Canceled) 28090902 Ex. F - 311 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 076533. 0146 14 / 059, 192 11 REMARKS This Application has been carefully reviewed in light of the Office Action. Applicant appreciates the Examiner's consideration of the Application. In order to advance prosecution of this Application, Applicant has responded to each notation by the Examiner. Applicant respectfully requests reconsideration and favorable action in this case. 35U.S. C. § 103 Rejections The Examiner rejects Claims 23, 25, 26, 30, 32, 33, 35, 37, 39, and 40 under 35U.S. C. § 103 as allegedly being unpatentable overU.S. Patent Publication No. 2014 / 0040368 Al by Janssens ("Janssens") and in view ofU.S. Patent Publication No. 2008 / 0196094 A1 by Benschop et al. ("Benschop ') . Applicant respectfully traverses these rejections because (1) the Office Action has not established a prima facie case of obviousness; and (2) objective evidence demonstrates that the claims are not obvious. The claims are not anticipated nor rendered obvious in view of Janssens. In the " Response to Arguments " section, the Examiner contends that Janssens discloses the following limitations of the independent claims: determining to enable initial communication between the first user and the second user in response to determining that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user (Claim 23); determine to enable initial communication between the first user and the second user in response to the determination that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user (Claim 30); and determine to enable initial communication between the first user and the second user in response to the determination that both the first user has expressed the positive preference indication regarding the second user and the second user has expressed the positive preference indication regarding the first user (Claim 37) . Applicant disagrees that Janssens discloses these limitations. Not only that, Janssens teaches away from these limitations. This is significant because " [ a ] Prima Facie case of obviousness may also be rebutted by showing that the art, in any material respect, teaches away from the claimed invention. " In re Geisler, 116 F. 3d 1465, 1471 (Fed. Cir. 1997); see also MPEP 2145 (X. D. 2) . 28090902 Ex. F - 312 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 076533. 0146 14 / 059, 192 Janssens discloses that users can communicate with each other prior to the " linking " cited by the Examiner. See, e. g ., Janssens at 1 95. Paragraphs 52 - 53 of Janssens suggests that users can freely communicate unless they are prevented upon request by a user. This teaches away from the claimed manner of enabling initial communication as users are prevented from communicating until the conditions specified in the claim are met. See also id. at 5. Paragraph 56 of Janssens merely discloses users setting preferences but otherwise allowing open communication between users of the system. Paragraph 178 of Janssens S m addresses a " speed dating " situation where users who have expressed no preference for other users are forced to chat with another for a specified period of time. This again teaches away from the claimed manner of enabling initial communication which require a particular set of factors to allow for communication between users. Thus, not only has the Examiner failed to identify one passage of Janssens that explicitly teaches enabling initial communication in the manner claimed, numerous passages in Janssens teach the opposite and allow users to communicate before the " linking " feature discussed by the Examiner. The claims are not obvious in view of Janssens and Benschop. In the alternative, the Office Action rejects the independent claims as obvious by attempting to remedy the deficiencies of Janssens noted above with portions of Benschop. Office Action at 8. But this rejection suffers from two legal deficiencies. First, obviousness rejections are inappropriate when a reference teaches away from the claims. In re Geisler, 116 F. 3d 1465, 1471 (Fed. Cir. 1997); see also MPEP 2145 (X) (D) (2) . Second, obviousness rejections are improper where a proposed modification would render the prior art being modified unsatisfactory for its intended purpose. MPEP 2143. 01 (V) . Janssens teaches away from being combined with Benschop. The cited portions of Benschop are directed to an e - mail system wherein users can only e - mail each other if they are in each other's address books. Benschop at 60. Benschop seeks to allow messaging between users that already know each other. Id. at 58. But, as detailed above, Janssens teaches away from enabling initial communication in the manner claimed because Janssens is directed to facilitating communication between users who do not know each other. Incorporating the teachings of Benschop would frustrate the purpose of Janssens. As explained above, the cited portions Benschop is directed to an e - mail system that reduces 28090902 Ex. F - 313 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 076533. 0146 14 / 059, 192 13 spam by allowing messaging between users that already know each other. See Benschop at 11 57 & 60. But Janssens teaches an electronic dating platform where users do not know each other and are using the platform to get acquainted. Thus, combining Benschop and Janssens in the manner suggested by the Office Action would lead to a system inoperable for its intended purpose. Objective evidence demonstrates that the claims are not obvious. The law establishes that secondary considerations based on objective evidence can rebut that the claims are not obvious. MPEP 2145. One such consideration is the commercial success of an embodiment of the claims; another is whether the claimed invention was copied by others. Id. A third consideration is whether the claimed invention has received industry praise. Id .; Vulcan Engineering Co. v. Fata Aluminum Inc ., 278 F. 3d 1366, 1373 (Fed. Cir. 2002) ("Appreciation by contemporaries skilled in the field of the invention is a useful indicator of whether the invention would have been obvious") . The claimed inventions of the present application have been commercially successful, copied by others, and have received industry praise as the objective evidence discussed below demonstrates. Therefore, the obviousness rejection of the claims should be withdrawn. Multiple articles from different publications attest to the overwhelming success of Applicant's system that embodies the independent claims and specifically cite the claimed manner of enabling initial communication as the reason for that success. One publication attributes the commercial success to: " the double opt - in ": You can only message someone after you ' ve both signaled that you ' d be down to talk to the other. Due to this feature, Tinder is succeeding with women turned off by traditional dating sites. manne mm reasoi uccess. ca Appendix 1 at 2. Another publication notes Applicant's success in accruing " millions and millions of users " in less than a year noting " the idea of the double opt - in — some establishment of mutual interest that precedes interaction. " Appendix 2 at 2 - 3. Yet another publication highlights that Applicant's system has " over 1. 5 billion swipes and 26 million matches per day " and attributed the " success " to the " double opt - in connections [ .) " Appendix 3 at 2. In an article titled " How Tinder Solved Online Dating for Women, " yet another publication describes the Applicant's system in terms of the claimed functionality after noting its success with users: Con 28090902 Ex. F - 314 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 076533. 0146 14 / 059, 192 14 You ' re served a succession of photos of people who meet your age, gender, and location criteria. You swipe right if you want to meet someone, and swipe left if you don ' t. If you both swipe right, you can message each other. Appendix 4 at 1. A fifth publication concurs, noting both the success of Applicant's system and the claimed technology: It's the fastest - growing dating application in America, and the flirting device is becoming ubiquitous in Australia among young urban singles. Tinder - more than any other app or website - has managed to suck the stigma out of meeting online. The smartphone app works a little like speed dating, but it's even more rapid - fire. Profiles, which consist of five photos taken from users ' Facebook pages and a short description, are stacked on the app like a deck of cards. If someone likes what they see, they swipe right to indicate they ' re interested. If they don ' t, they swipe left. If two people swipe right on each other, they ' re a " match " and can start messaging inside the app. This way, the potential for unwanted attention is eliminated. Appendix 5 at 1. Finally, a sixth publication provides the same attestation succinctly: Downloaded by more than 100 million people, Tinder is responsible for some 1. 5 million in - person dates each week, according to its creators. It's helped to normalize " meeting online. " Tinder did this with an ingeniously simple swipe " right for like " / " swipe left for dislike " vetting process, connecting people only when there is mutual interest. Its soaring popularity has helped revolutionize modern dating, shifting us from finding love via chance to finding it via algorithm. yen comm Appendix 6 at 3. Thus, overwhelming objective evidence demonstrates the commercial success of Applicant's inventions. Further, multiple competitors arising after the Applicant's system incorporated the claimed features, and publications have attested to this type of copying. A product called " The League " " cjalls itself the ' Tinder for elites [ . ] " Appendix 8 at 1. " Like Tinder and Hinge, you can swipe right to indicate you ' re interested in someone or swipe left if you ' d like to pass. " Id. at 5. And like Applicant's system, you can communicate once you match. Id, at 13. These same features are touted by " The League " itself. Appendix 7 at 1. " Hinge " is another application that " looks very much like Tinder " (Appendix 9 at 1) and " borrows most of its interface from Tinder " (Appendix 1 at 3) . This application also works like Applicant's system: At first glance, they [ Tinder and Hinge ] look quite similar. Both give you one potential mate at a time that you can swipe right to approve or swipe left to 28090902 Ex. F - 315 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 076533. 0146 14 / 059, 192 15 dismiss. If two people approve each other, they ' re allowed to chat within Hinge. Appendix 10 at 1. Indeed, another article notes that Applicant's interface is " widely copied [ . ] " Appendix 3 at 2. Thus, objective evidence demonstrates Applicant's claimed inventions have been copied by others. In addition, multiple publications have praised Applicant's system based on the technology claimed in the present application. One publication stated: Tinder. . . found another way to cut down on the creep factor, through what its founders call " the double opt - in ": You can only message someone after you ' ve both signaled that you ' d be down to talk to the other. Due to this feature, Tinder is succeeding with women turned off by traditional dating sites. Appendix 1 at 2. Another publication claimed that Tinder has " cracked the code " and has won the " race " of applications in its field. Appendix 2 at 1; see id. at 2 - 3 (identifying the claimed features as reasons for the system's success) . In an article titled " How Tinder Solved Online Dating for Women, " yet another publication praised Applicant's system in terms of the claimed functionality: You ' re served a succession of photos of people who meet your age, gender, and location criteria. You swipe right if you want to meet someone, and swipe left if you don ' t. If you both swipe right, you can message each other. Appendix 4 at 1. A fifth publication concurs, praising the Applicant's system and the claimed technology: Tinder - more than any other app or website – has managed to suck the stigma out of meeting online. The smartphone app works a little like speed dating, but it's even more rapid - fire. Profiles, which consist of five photos taken from users ' Facebook pages and a short description, are stacked on the app like a deck of cards. If someone likes what they see, they swipe right to indicate they ' re interested. If they don ' t, they swipe left. If two people swipe right on each other, they ' re a " match " and can start messaging inside the app. This way, the potential for unwanted attention is eliminated. Appendix 5 at 1. A sixth publication praises Applicant's system as " ingenious ": It's helped to normalize " meeting online. " Tinder did this with an ingeniously simple swipe " right for like " / " swipe left for dislike " vetting process, connecting people only when there is mutual interest. Its soaring popularity has helped revolutionize modern dating, shifting us from finding love via chance to finding it via algorithm. 28090902 Ex. F - 316 con stanten become a me shume mire 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 076533. 0146 14 / 059, 192 per 16 Appendix 6 at 3. Thus, overwhelming objective evidence demonstrates industry praise of Applicant's inventions. For at least these reasons, Claims 23, 30, and 37, as well as each of their respective dependent claims are in condition for allowance. Favorable action is requested. 28090902 Ex. F - 317 27 ATTORNEY DOCKET NO .: PATENT APPLICATION 076533. 0146 14 / 059, 192 17 CONCLUSION Applicants have made an earnest attempt to place this case in condition for allowance. For the foregoing reasons and for other reasons clearly apparent, Applicants respectfully request reconsideration and full allowance of all pending claims. casons If the Examiner feels that a telephone conference would advance prosecution of this application in any manner, the Examiner is invited to contact Roshan Mansinghani, Attorney for Applicants, at the Examiner's convenience at (214) 953 - 6737. v man Although Applicants believe no other fees are due, the Commissioner is authorized to charge any necessary additional fees and credit any overpayments to Deposit Account No. 02 - 0384 of BAKER BOTTS L. L. P. Respectfully submitted, BAKER BOTTS L. L. P. Attorneys for Applicants Roshan S. Mansinghani Reg. No. 62, 429 (214) 953 - 6737 10 - 31 - 16 Date: Correspondence Address: Customer No: 05073 28090902 Ex. F - 318 27 APPENDIX 1. .: .: . . . Ex. F - 319 Ex. F - 319