Match Group, LLC v. Bumble Trading Inc.

Western District of Texas, txwd-6:2018-cv-00080

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Exhibit G SERVICES ABOUT US INDUSTRIES  INSIGHTS CONTACT US SEARCH … TINDER AND MARKETING: WHAT SIGN UP COMPANIES CAN LEARN FROM THE DATING APP'S UI Posted by Jonathan Quah | J, Jul, 2017 | FMCG, Get our Startups | 0  |      weekly insights! Join our mailing list to receive 3 weekly insights from Innovation Is Everywhere and stay up-to- date with innovation in retail, ntech, supply chain and more. EMAIL SUBSCRIBE! By submitting the information below, you authorize Social interactions were re-invented with the creation of Innovation Is Everywhere to Facebook in 2004. In 2012, another app came along that communicate with you about its changed the operations of romance – Tinder. products, services and marketing o ers if it judges it relevant. Innovation Tinder was originally incubated in Hatch Labs, an incubator in How can Is Everywhere we help you? does not share or sell your personal New York City, and has grown tremendously since its launch. information. You are free to In 2014, the dating app boasted to register 10 million daily unsubscribe at any time. View our full active users that generate up to a billion swipes per day. privacy policy. Moreover, as of 2017, the app is valued at about US$3 billion. FILTER BY So how did the Tinder user base proliferate so quickly? A key factor was its intuitive User Interface (UI) – now called the CATEGORIES 'Tinder sort' – that users used to run through potential suitors. Trends In this article, we will analyze Tinder's user interface and copycats in other industries – predominantly fashion and e- Startups commerce. In addition, we'll look at the dating app's implications on the Asian demographic and how corporations Corporate can learn from its proli c spread. Innovation WHAT MADE TINDER DIFFERENT Events Accelerators & During Tinder's rise as one of the top dating apps, it was met Incubators with close competition – Skout from San Francisco, USA and Plenty of Fish from Vancouver, Canada. What propelled it to Communities the forefront of digital romance? Investors Tinder featured a UI that was di erent. Government After logging in, a user on Tinder is presented with a stack of photos of romantic interests the app nds around the area. Academic The app gives him or her a simple instruction – Swipe Left for No, Swipe Right for Yes. Social enterprises ARCHIVES Select Month How can we help you? Should two users swipe each other, Tinder immediately noti es both with a message 'It's a Match!' and they can nally begin sending texts to one another. Now known as the Tinder sort, Tinder's UI simpli ed the selection process of nding potential suitors to a binary option – swipe left or right. Unlike other dating apps that require the user to plough through cumbersome lists, Tinder required only an input that registered as a 'Yes' or 'No' from the user. Additionally, Tinder had other key factors that supplemented the Tinder sort. For example, users could log into the app via their Facebook accounts with a simple click of a mouse. Users were also only noti ed of matches, e ectively removing the fear of rejection. TINDER AND E-COMMERCE Since the inception of Tinder to the Apple's App Store and the Google Play store, the Tinder sort user interface has been adopted by various e-commerce startups. The rst was Bijou Commerce, a mobile commerce startup that aims to provide a modular platform. This platform aims to integrate seamlessly with the merchandiser's IT infrastructure while allowing real-time stock visibility and the latest in-store technologies. How can we help you? Another UK-based startup Grabble, a clothes shopping app has also adopted the Tinder-like user interface. The app uses swipes for 'yes' and adds clothes to the user's shopping cart. The e-commerce startup raised US$1.8 million from angel investors in 2015 to expand into the US and Asia. In 2016 it estimated its user base to be 375,000-strong with 100,000 monthly active users in 2016. Moreover, the app has been named one of the Top 100 Disruptive Brands by Marketing Week in 2016. TINDER, ITS UI AND ASIA In Asia, the proliferation of smartphone use and the availability of mobile data will increase the size of the How can we help you? reachable market for Tinder as well as e-commerce applications. The mobile data use in Southeast Asia is expected to grow more than eightfold from 2013 to 2019. Moreover, the dating pool is to hit 420 million by 2025. While Tinder's main use will still be for nding love online, its spread into Asia will mean greater exposure for the Tinder sort interface to new users. We can expect to see startups adopting the interface to provide solutions in other markets and industries. For example, while an inanimate product is unable to 'swipe right' for a user, we can think of bridging gaps between several parties. Possibilities include employer-potential employee or customer-service provider. In addition, what we can learn from Tinder's rapid user generation and sustained retention is as straightforward as its binary user interface; that is to value simplicity over intricacy. Larger companies would do well generate and validate solutions from basic levels such as re-imagining customer interaction. The solution might not require complex product designs or marketing strategies. Sometimes, all that is required is a ick of the thumb for a revolutionary change in a company's product, sales and revenue gures. How can we help you? Get our weekly insights! Join our mailing list to receive 3 weekly insights from Innovation Is Everywhere and stay up-to-date with innovation in retail, ntech, supply chain and more. EMAIL SUBSCRIBE! By submitting the information below, you authorize Innovation Is Everywhere to communicate with you about its products, services and marketing o ers if it judges it relevant. Innovation Is Everywhere does not share or sell your personal information. You are free to unsubscribe at any time. View our full privacy policy. SHARE:           RATE:  PREVIOUS NEXT  GrowFit s'attaque au problème Join Us at the Chief Innovation de l'obésité en Inde en O cer Summit in Shanghai proposant un ensemble de from 6 – 7 September! conseils d'experts personnalisés, livrés à votre porte ! ABOUT THE AUTHOR How can we help you? Jonathan Quah Jonathan is an undergraduate at the National University of Singapore with a passion for startups both local and abroad. Beyond his classes, he enjoys reading and writing content on the latest developments in various startup ecosystems for Innovation Is Everywhere.  RELATED POSTS Iran On the Snapdea Why startup tracks of l's key to there Shafajoo Asia success was a helps get Innovati – surge to rid of on and Intervie launch fake Entrepre w with an event doctors neurship Badal about December 20, 2013 Immersi Malick, Millenni on VP of als? Program Omnicha September 1, 2016 October 3, 2016 nnel at Snapdea l June 2, 2016 How can we help you? © 2017 Innovation Is Everywhere Services About us Insights Contact us Privacy Policy     How can we help you?